Branding Strategy to Aid Global Mobile Phones Packaging Market Growth

With the advent of brand power becoming a significant factor for consumers, mobile phone manufacturers are obligated to avail packaging solutions that can aid their brand in being distinguished. With the increase in the disposable income of consumers, mobile phones have become a style accessory rather than a necessity, and the brand of the mobile phone holds much more priority over its utility. Furthermore, cell phones also come equipped with extra accessories like chargers, headphones, USB cables, the user manual, and others. The packaging requirements of these complementary attachments are also predicted to be the leading factors that will drive the market. 

Transparency Market Research (TMR) estimates a CAGR of 7.4% to be witnessed by the mobile phone packaging market worldwide, over the forecast period of 2017 to 2027. A rise in the market worth is expected, to a value of US$8,055.1 mn from US$3,715.3 mn over the forecast duration. The market is highly fragmented, with principal players holding about 20% of the market. 

In this blog post, TMR analysts answer crucial queries regarding the world mobile phone packaging market:

What would prove to be fundamental segments of the global mobile phone packaging market?

The mobile phone packaging market is divided into segments based upon packaging type and material type. On the basis of packaging, the market can be categorized into insert trays, rigid boxes, folding cartons, and thermoformed blisters, among others. Out of these, the folding cartons segment is offered encouragement from the rising sales performance of mid-range cell phones. Thermoformed blisters, however, may emerge as the fundamental market drivers, on account of availability of customization and differentiation. On the basis of material type, among plastic, paperboard, and molded fiber; paperboard is expected to be the component of choice. Paperboard offers recycling opportunities and is ecologically sustainable.  

Plastic based packaging is likely to witness a below average CAGR, on account of its limited scope of applications and non-recyclability. 

Which regions in the world are likely to lead the mobile phone packaging market? 

The leading region in the global mobile phone packaging market is predicted to be Asia Pacific. Holding a 30.3% market share, the region is anticipated to further experience growth due to its accelerating growth rate in India and other South Asian countries. The North American market is foretold to witness sluggish growth, while the European market is expected to foresee slight improvements in the market share. The Internet & Mobile Association of India (IAMAI) published a study that claims that over 96% of the mobile phones sold in India will be manufactured and subsequently packaged in India itself. This is predicted to lead to a higher demand of packaging materials.


What will be the key players in the worldwide mobile packaging market?

UFP Technologies Inc., Hip Lik Packaging Product Pvt. Ltd., Pragati Pack Pvt. Ltd, Plastic Ingenuity Inc., etc. are expected to be among the leading players in the world mobile phone packaging market. These companies are predicted to expand through strategies of mergers and acquisitions in order to maintain their market hold. Small players will be dominant market players in this business, as reported by TMR. 

Wireless Power Transmission Market Benefits from Advantages of Wireless Power Transmission over Wired Energy Transmission

The global wireless power transmission market is witnessing some noteworthy growth trends for market participants to benefit from wireless power transmission technology which is still nascent. Key players in the market are hard focused on research and development to explore the technology better and make it mainstream. These players are also entering into carefully-crafted business alliances with global technology providers so as to expand their outreach and gain competitive advantage.


According to Transparency Market Research (TMR), a market intelligence and research firm, the global wireless power transmission market is expected to expand at a cracking 19.2% CAGR for the forecast period between 2017 and 2025. At the pace, the market will become worth US$17.15 bn by the end of 2025, which was evaluated at US$3.6 bn in 2016.
Given below are some of the questions answered by TMR analysts on the global wireless power transmission market:
Q: What are the key factors stoking growth of the global market for wireless power transmission?
A: At the forefront of stoking growth of the wireless power transmission market is negligible chances of energy loss at the time of transmission. Being fast and reliable, wireless power transmission can be used for both short and long range transmission. The low maintenance cost of wireless power transmission is another key advantage over wired power transmission.
Globally, wireless power transmission is gaining traction due to several tangible benefits. In particular, developed countries such as the U.S. are making hefty investments for the adoption of wireless power transmission technology, to leverage their state-of-the-art power network system networks and reduce costs associated with overhead and underground cables.
In developed parts of the world, infrastructural development has reached the next level that includes smart lighting, bullet trains, and wireless charging points for electric vehicles. This is leading to the increased usage of wireless power transmission technology. Therefore, wireless power transmission technology providers are focused to develop newer products and solutions.
Q: What are the factors restricting the wireless power transmission market’s growth?
A: The high initial investment involved for the deployment of wireless power transmission technology is proving to be a roadblock to the growth of wireless power transmission market. However, the rising demand for wireless charging in consumer electronics, automotives, and medical devices is helping to counterbalance the high initial costs. Robots in defense operations and sensors used in submarines are some of the applications of wireless power transmission technology.
Q: Which region is expected to be the most promising in the overall wireless power transmission market in the upcoming years?
A: Asia Pacific stood as the leading regional market in 2016 garnering 40% share in the overall market. The revenue share of the market is expected to become US$5.1 bn by the end of 2025 clocking a 15.8% CAGR between 2017 and 2025.
However, North America is expected to lead in the upcoming years by registering a CAGR of 20.5% from 2017 to 2025.

Wind Power Coating Market : Advent for Smart Coating Systems for Offshore Wind Farms to Bolster Demand

Investment in sustainable and renewable forms of energy calls for keeping equipment and structures corrosion-free and well-functioning. For a sustained production of wind energy and extending plant lifespan, turbines and structures need to be placed strategically, exposing blades and towers to harsh weather conditions at sea and land, such as constant winds, UV rays, and precipitation. This may largely cause corrosion and erosion of structures, affecting the efficiency of turbines. With the growing number of wind power generators in several emerging and developed economies, the demand for coatings for wind turbines is rapidly evolving.


The advent of smart coatings for wind power generation structures and the rise in photo-voltaic applications that have antimicrobial and self-cleaning properties are expected to catalyze the demand for wind power coatings. When applied on turbine blades, smart coatings can detect the amount of damage done by harsh environmental conditions. The market for smart wind power coating is still in the developmental stage and not commercialized. According to the Transparency Market Research (TMR), the rising inclination to lower operating costs among wind power producers is a key factor expected to boost the demand for wind power coatings, globally.
Which are the prominent applications areas of wind power coatings?
The major applications segments include onshore and offshore. Key onshore applications of wind power coatings can be onshore blades, onshore towers, and onshore interiors. Based on offshore, the market can be segmented into blade, offshore tower, and offshore interior. The application of wind power coatings is expected to gain traction in onshore wind energy plants. This is attributed to the growing prominence of onshore wind projects due to its affordability and the lower cost of generation than in onshore wind power projects and solar PV cells. However, various regional environmental norms may hinder their adoption, thereby negatively impacting the demand for wind power coatings in onshore wind power generating structures.
On the other hand, the availability of a large area has led wind turbines to be located at sea or in freshwaters, thereby boosting the demand for coatings in offshore wind power.
Subsea Industries, a Belgium-based producer of coating and cleaning systems, has launched an advanced coating system Ecolast in July, 2017 for preventing corrosion and abrasions of wind energy structures. Different from regular coatings in numerous ways, the wind power coating system provides UV resistance and protection while preserving its color. The loss of color of tower of wind turbines, even with the application of extra layers of polyurethane, is a common phenomenon, especially in offshore wind farms. The introduction of Ecolast is expected to overcome such problems. In addition, according to the manufacturer, the coating system protects against salt, tides, or even ice. This is imperative when the turbines are submerged in seawater. The advent of advanced coating systems is expected to bode well for both the segments.
Which regions are expected to provide lucrative growth avenues for market players in the coming years?
The major regional markets for wind power coating can be North America, Asia Pacific, Latin America, Europe, and the Middle East and Africa. Of these, Asia Pacific and Europe are expected to provide substantial opportunities for producers of wind power coatings. Intensifying governmental initiatives in minimizing greenhouse gas in several countries of the region has fueled the production of wind energy, which is anticipated to boost the regional market. A major demand for wind power coatings is projected to come from China.
Meanwhile, recent advancements in production technologies and the rising adoption of ocean energy and offshore wind energy are the key factors opening up lucrative avenues for market players to capitalize on in the forthcoming years. Rising in imports of wind power coatings from countries such as the U.S., China, and India is further expected to accentuate the Europe market. 

ncreasing Awareness about Health Benefits of Kefir Market to Boost Global Kefir Market

The global market for kefir has been experiencing a steady rise over the years. Derived through a procedure of immunizing milk with kefir grains that are available as a blend of bacteria and yeast in nature, kefir has a number of health benefits, such as it improves digestion, enhances immunity, and has efficient antibacterial properties. It is extremely nutritional as it contains high levels of magnesium, calcium, folate, vitamin B12, vitamin K2, enzymes, biotin, and probiotics.
On the grounds of increasing awareness among consumers regarding its health benefits, kefir is witnessing high demand across the world. With an increasing pool of health conscious consumers, the worldwide kefir market is likely to continue its upward movement over the next few years. The fact that kefir is beneficial in lactose intolerance cases too, is also projected to aid this market substantially in the years to come. Transparency Market Research (TMR) predicts the global market for kefir, which stood at US$1.3 bn in 2016, to proliferate at a CAGR of 5.90% during the period from 2017 to 2025 and reach a value of US$2.15 bn by the end of 2025.


In this blog post, TMR analysts answer some of the main queries about the worldwide kefir market:
Which type of kefir is more favored among consumers?
Broadly, kefir are of four types: Frozen kefir, low fat content kefir, Greek kefir, and organic kefir. Currently, the demand for organic kefir is much higher than its other types, owing to its heightened consumption, triggered by self-proclaimed opinions about its health benefits among consumers. Since, organic kefir is gluten-free, lactose-free, and is comprised of organic, non-GMO ingredients, it is high on nutrients and low on risks of allergies and infections. The demand for frozen kefir is also expected to rise in the years to come, fueled by its high protein and calcium content.
Which of the regional markets is expected to take the lead in the global kefir market?
Hitherto, Europe has been leading the global market for kefir and is expected to continue on its growth trajectory in the near future. The increasing preference for healthy and organic food and beverages among consumers is the key factor behind the growth of this market in this region. The high disposable income of people across Europe, enabling them to spend comfortably on healthcare is also boosting the Europe market for kefir.
Apart from Europe, North America is also doing exceptionally good in the market for kefir. The rising application of flavored kefir in pharmaceutical products is expected to propel the North America market for kefir in the years to come.
What are the main strategies adopted by key players in this market?
Players are focusing on product innovation by adding new flavors to products and increasing their nutrient content. They are also investing heavily in research initiatives in order to develop products that match consumers’’ expectations.
Over the coming years, the leading players are predicted to shift their focus towards expanding in emerging regional markets. Such as Asia Pacific, Latin America, and the Middle East and Africa, on account of the presence of ample untapped opportunities.

Growing Demand for Joint Treatments Propels Tissue Engineered Collagen Biomaterials Market

Tissue engineered collagen biomaterials represent one of the highest advances the healthcare sector has made in recent years due to advances in biomaterial research. The tissue engineered collagen biomaterials market has risen rapidly to become a key part of the healthcare sector in several regions due to its efficacy in a number of important areas of medical treatment. The advances presented by tissue engineered collagen biomaterials in wound healing and joint reconstruction are likely to ensure steady growth of the market in the coming years.

The global tissue engineered collagen biomaterials market was valued at US$2.2 bn in 2016 and is expected to rise to US$5.4 bn by 2025. The market is expected to exhibit a solid 10.4% CAGR between 2017 and 2025. 

What are the leading segments of the global tissue engineered collagen biomaterials market?

The global tissue engineered collagen biomaterials market is dominated by the orthopedic application segment due to the growing demand for joint reconstruction. The advances presented by tissue engineered collagen biomaterials in restoring the function of joints and have made them vital in the healthcare sector. However, wound care applications are expected to exhibit higher CAGR in the tissue engineered collagen biomaterials market in the 2017-2025 forecast period. The growing prevalence of road accidents could thus be a key driver for the tissue engineered collagen biomaterials market in the near future. 

Geographically, Asia Pacific is likely to be a key regional market for tissue engineered collagen biomaterial manufacturers in the coming years. The regional market is expected to exhibit a CAGR of 11.1% between 2017 and 2025, the highest of all regional segments of the global tissue engineered collagen biomaterials market. North America is the leading contributor to the global tissue engineered collagen biomaterials market at present and is likely to remain one of the leading regional markets, due primarily to the strong healthcare research infrastructure in the region, which has led to the presence of several leading players in countries such as the U.S. 


What are the key drivers for the global tissue engineered collagen biomaterials market?

The growing geriatric demographic is likely to be the vital driver for the global tissue engineered collagen biomaterials market. Old people are more likely to fall prey to joint diseases as well as joint pain and weakness due to natural wear and tear of the joint structures. Tissue engineered collagen biomaterials could thus represent a significant advance for the growing geriatric demographic across the world. 

The growing prevalence of osteoporosis is also likely to contribute significantly to the rise of the tissue engineered collagen biomaterials market. In North America, close to 10 million people suffer from osteoporosis. Developing countries such as China could also emerge as key markets for osteoporosis treatment in the coming years, with the prevalence of the disease rising in all demographics in the country. The urban demographic in particular is an important demographic for the tissue engineered collagen biomaterials market.

Key companies in the global tissue engineered collagen biomaterials market include Medtronic, CollPlant Ltd., Collagen Matrix, GENOSS Co. Ltd., Advanced BioMatrix Inc., Maxigen Biotech Inc., Kyeron BV, and Fraunhofer-Gesellschaft. 

Emergence of Novel Ophthalmic Technologies to Bolster Personalized LASIK Surgery Market

Due to continuous evolution of the technology, the global market for personalized LASIK surgery is demonstrating high growth in its valuation and size. Transparency Market Research (TMR) has estimated the market could rise to a valuation of US$2.6 bn by the end of 2024, from the valuation of US$1.6 bn in 2015, projecting a healthy CAGR of 5.60% for the period 2016-2024. LASIK surgeries are advanced and highly effective treatment for vision related disorders such as presbyopia, astigmatism, hyperopia, and primarily myopia. The emergence of novel ophthalmic technologies, increasing risk of infection caused by the continual usage of contact lens, and the rise in the prevalence of ocular disorders and diseases are expected to drive this market in the coming future.  

Q. What factors support the global personalized LASIK surgery market's expansion?

Around 34% of the U.S. population uses lenses or glasses due to eye disorders, states the American Academy of Ophthalmology. LASIK surgery is gaining popularity among patients to treat eye disorders as it is a permanent alternative to lifelong need of wearing lenses or spectacles. In these surgeries, the corneal surface of the eye is reshaped or altered to correct the vision. Personalized or customized LASIK surgery uses latest laser vision technology and considers 3-dimensional measurements of the patient’s eye to enhance the ophthalmologist’s ability to correct the cornea. This makes it a safer version of the traditional LASIK procedure. Technologically advanced and innovative devices offers short surgery time, user-friendliness, high sensitivity, and high speed for treatments. These advantages are being embraced by healthcare facilities all around the world and are expected to drive the market.

Moreover, the personalized LASIK surgeries offer prevalence and incidence rate of vision related disorders. Ambulatory surgical centers, ophthalmic clinics, and hospitals are the major end users of personalized LASIK surgeries demanding for advanced personalized LASIK solutions. 


Q. Which regions show most lucrative prospects for growth of the global market?

Geographically, the global personalized LASIK surgery market can be divided into the Middle East and Africa, Latin America, North America, Asia Pacific, and Europe. However, North America dominated the market in 2015, accounting to about 45% of overall market. The increasing awareness among people about the treatment of myopia through laser technique, rising cases of myopia, and the rise in the geriatric population are some of the key factors impelling the market in North America. Furthermore, augmenting usage of LASIK surgeries by ophthalmologists, rise in the prevalence of ocular diseases and disorders, and the advent of new technologies are expected to assist the North America market to sustain its dominating position in the future.

Following North America, Europe has a significant share in the global market for personalized LASIK surgery, owing to the availability of favorable reimbursement policies, growing demand for minimally invasive surgeries, and increasing prevalence of presbyopia and myopia in European citizens.

Global Ophthalmic Drugs Market to See Rise in More Effective Products as Investment in R&D Activities Increase

The global market for ophthalmic drugs is treading along a healthy growth path as a number of factors fuse in to provide promising growth opportunities. A number of new companies are entering the market to serve the rising patient-pool of a number of ophthalmic diseases, the population of geriatrics – a demographic that is more prone to developing ophthalmic conditions, is rising, and companies are investing more into R&D practices to stay ahead of their peers.

While technological advances in surgical equipment are benefitting ophthalmic diseases patients by allowing quick treatments and quicker healing time, a R&D practices are leading to a continuously swelling drug pipeline for ophthalmic conditions, presenting the promise of better treatment of a variety of conditions. The market for ophthalmic drugs is expected to remain dynamic in terms of development in the next few years as consumer demand rises and the number of companies in the market increases.

In its recent report, Transparency Market Research (TMR) estimates that the global ophthalmic drugs market will exhibit a 4.0% CAGR from 2017 to 2025, rising from a valuation of US$24.4 bn in 2016 to an opportunity of US$34.3 bn by 2025.


In this blog post, TMR analysts present insights about some of the key aspects of the global ophthalmic drugs market.

Q: What factors will contribute the most towards the future development of the market?

A: The vast rise in investment in research for novel and more effective drug varieties to treat the rising patient population suffering from a number of ophthalmic conditions is the foremost opportunity expected to drive the market towards a healthy growth path in the near future. The rate of incidence of several eye diseases, and consequent cases of visual impairment, have significantly increased in the past few years. Intraocular eye diseases such as glaucoma, diabetic retinopathy, cataract, and age-related macular degeneration are rising with the rising population of elderly across regions such as Asia Pacific and Europe.

The younger population, on the other hand, is falling prey to conditions such as conjunctivitis, dry eye, and uveitis, triggered by unhealthy diets, lifestyle changes, and the rising prevalence of infections. These numbers are expected to exponentially rise in the near future, opening up a massive opportunity for drug companies.

Q: Which region is expected to present most promising growth opportunities for the ophthalmic drugs market?

A: Presently, North America, Europe, and Asia Pacific are at the lead in terms of the overall production and consumption of ophthalmic drugs. North America and Europe hold the leading positions in terms of the presence of a number of leading companies involved in the R&D of ophthalmic drugs, prevalence of ophthalmic conditions, and power of spending on novel or expensive product varieties. These regions also contribute significantly to the global ophthalmic drugs market through a swift pace of introduction of new product varieties, resulting from continuous focus and massive investment on R&D practices from resource-rich pharmaceutical giants. 

Asia Pacific has been uncovered as the regional market with the most promising growth prospects owing to the rising population of geriatrics, improving healthcare infrastructures, and rising disposable incomes of the population, with subsequent rise in healthcare expenditure. The high population of the region and the vast unmet needs will continue to contribute encouraging growth avenues to the global ophthalmic drugs market in the near future. 

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