Protein Supplements Market to Experience Steady Growth Owing to Gradually Rising Awareness of Products’ Benefits

An awareness among potential customers regarding fitness and health has consequently led towards a substantial growth witnessed by the global protein supplements market. This is mainly due to an extensive use of proteins by fitness freaks, adventure enthusiasts, and others who are involved in similar physical and strenuous activities. All these people mainly use the protein supplements owing to their beneficial muscle and tissue building properties. Increasing popularity of soy and pea proteins coupled with a higher rate of consumption of dairy products and eggs has also caused the global protein supplements market to gain widespread growth.

The global protein supplements market is picking up notable pace owing an overall shift in attitude among the masses regarding several protein-rich foods, diets, and other substances that can be consumed. The growing popularity of several sports all over has consequently led towards a surge in the number of sportspersons and athletes. Due to this, a rapid rise in the intake of protein-rich foods by sportspersons is consequently driving the global protein supplements market. Such immense benefits associated with protein supplements is surely anticipated to make the market witness boundless growth in future.

The global protein supplements market had gained revenue worth 2.20 bn in 2017, which is further expected to increase up to 2.84 bn until 2022. This growth is projected to occur at a strong CAGR of 5.30% during the forecast period from 2017 to 2022.

Negligence in Staying Fit Owing to Junk Food Binging Restraints Market
However, volatility in costs as well as availability of protein products has been notably restraining the global protein supplements market in recent times. Fluctuation in manufacturing capacity of products rich in proteins might disturb the demand and supply rates, thus hindering to the market’s growth.

Briskly increasing junk food consumption had caused negligence in various communities to stay health and fit.

This has ultimately led towards less consumption of protein-rich, healthy foods, thereby restraining the global protein supplements market up to a certain extent.

Nevertheless, numerous manufacturers are coming up with less costly products, which is expected to nullify the effects of restraints affecting the global protein supplements market during the forthcoming years.

Competition is expected to Increase Dramatically over the Next Few Years
The global protein supplements market mainly depicts the presence of a highly fragmented and competitive vendor landscape. This is majorly due to innumerable players operating in the market. With new players entering the market on a regular basis, the competition is expected to increase dramatically in the upcoming future.

Bringing about extensive product innovations for overall development is a prime strategy implemented by most businesses working in the global protein supplements market.

New businesses are expected to enter the competitive scenario every year, as the need for providing better protein supplements to fitness freaks has increased.

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Abbott Laboratories, Atlantic Multipower UK Ltd., GlaxoSmithKline Plc, Amway Corp., Vitaco Health Ltd., ABH Pharma Inc., Shaklee Corp., Glanbia Plc, Herbalife International Of America Inc., Makers Nutrition LLC, GNC Holdings Inc., Nu Skin Enterprises Inc., USANA Health Sciences Inc., and Vitacost.com Inc., are key companies working in the global protein supplements market.

Prebiotic Ingredients Market Gaining Demand as Functional Foods Turn into a Trend

Although commonly consumed daily food contain most of the basic requirements for the proper functioning of body, ignorance of some of the essential nutrients over a long period of time can lead to several types of deficiency diseases. Consequently, the concept of functional food has emerged, which contain specific additives that help in negotiating chronic diseases. Functional foods are prepared using prebiotic ingredients, which have the ability to aid to the growth of advantageous microorganisms such as fungi and bacteria within the gastrointestinal tract. 

These ingredients are not digested as a fiber but help in stimulating the activities of beneficial bacteria that can colonize in the large bowl. They can go a long way towards colitis prevention, gut health maintenance, cholesterol removal, cancer inhibition, immunity enhancement, and prevention of obesity and constipation. As the awareness grows regarding the need for functional foods rather than depending solely on common diets, the demand for prebiotic ingredients is anticipated to increase rapidly, particularly in the urban parts of the world.

As per the estimations of a recent business and commerce study by Transparency Market Research (TMR), the global prebiotic ingredients market will be worth US$7,687.9 million by the end of 2025, with the demand proliferating at an impressive CAGR of 10.3% during the forecast period of 2017 to 2025. Here are a few factors that the analyst of the report has highlighted that are accounting for the prosperity of this market:

Healthy living trend: Social media has penetrated forcefully into urban and rural populations alike and the awareness regarding the ill-effects of poor dietary routines and lack of exercise have incremented. An increasing percentage of professionals with disposable income are concentrating on extracting time and money for healthy activities and food products. Prebiotic ingredients have proven their worth in controlling obesity concerns that engulfs various developed countries including the U.S. The World Health Organization has confirmed that prebiotic ingredients are helping in decreasing the obesity level among American citizens. 

Prosperity of the food and beverage industry: Prebiotic ingredients find a wide range of applications across the food and beverage industry, and the manufacturers are advertising their products that contain multifunctional additives. A number of research activities are also currently underway to expand the application horizon of prebiotic ingredients across the food and beverage industry.

High products costs hindering market’s growth: Raw materials as well as the manufacturing of food with prebiotic ingredients is costly, which is keeping a vast population base away from being a consumers of the products. Additionally, there are strict trade regulations in place and the awareness also needs to expand in order to gain unmet demands.

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The analyst of the TMR report has notified of an intensely competitive vendor landscape, owing to the presence of various players, although a few players do hold a position of strength such as Cargill Incorporated., Jarrow Formulas Inc., Cosucra Groupe Warcoing S.A., BENEO GmbH, and Koninklijke Friesland Campina N.V. To gain greater shares, these prominent players are indulged into R&D activities and expanding geographically.

Social Media Generated Health Consciousness Driving Demand for Natural Sweeteners Market

Processed and refined sugar has been held culprit for disorders such as diabetes and obesity among others. However, cutting out all sugar out of daily diet is a struggle that many fail against. As the prevalence of these chronic diseases expands, researchers have increased their efforts to find a solution and come up with the alternatives of natural sweeteners. These natural sweeteners are extracted from organic sources and are low on calories and fructose. The sweetness is almost similar and the awareness regarding them is expanding on the back of growing penetration of social media. 

Global Natural Sweeteners Market to be worth over 39 Billion by 2026
According to a recent business intelligence study that has explored and evaluated the commerce of the natural sweeteners market, the global demand would be expanding at a steady CAGR of 4.5% during the forecast period of 2017 to 2026. The analyst of the report has estimated the total opportunities in the global natural sweeteners market to reflect a revenue of US$39,091.7 million. 

A fine trend that the TMR report has revealed in the natural sweeteners market is increased health cautiousness among urban populations. Disposable income has substantially incremented among these mid-level income families and professionals are investing time and money on maintain a workout regime as well as control their diets. Natural sweeteners are ideal in negotiating side effects of traditional and refined sugar. Natural sweeteners come in various types too, such as maple syrup, honey, coconut sugar, blackstrap molasses, yacon syrup, balsamic glaze, banana puree, brown rice syrup, and sorghum syrup. Consumers are now opting for bakery products, beverages, and food items that are made from natural sweeteners and are willing to premium price for it.

The demand for high intensity natural sweeteners is much stronger than low intensity segment, says the TMR analyst, whereas the food and beverages industry is producing the maximum chunk of demand among all application industries. As per the estimations of the market report, food and beverage industry will produce a demand for natural sweeteners worth of US$27,900 million by the end of 2026, with erythritol and stevia being the two of the most common ones. The growing demand for natural low-calorie sweeteners is expected to drive the demand from this sector. 

Bakery Industry Ensuring Consistent Demand In-flow
A number of natural sweetener manufacturers are also targeting the bakery industry to gain consistent demands. Bakery products are invariably sweet in taste but the preference is now moving onto high intensity natural sweeteners. Despite the lack of flavor and taste, high intensity sweeteners are used for their greater sweetness than sucrose. 

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As far as competitive landscape of the natural sweeteners market is concerned, the global shares are fairly consolidated with a handful of major players, such as American Sugar Refining, Inc., Nestlé S.A., Archer Daniels Midland Company, Associated British Foods PLC, Wilmar International Limited, Symrise AG, Cargill, Incorporated, Ajinomoto Co., Inc., and DuPont. Most of these players are pioneers that have helped expand the awareness via their strong product portfolio and are consistently strengthening their supply chain to reach larger masses.

Rising Organic Shrimps Market Demand to Ride on expanding Global Awareness of more Health Benefits of Organic Aquaculture Methods

Organic farming is becoming the new normal in the food production industry among health-conscious population world over, especially in developed nations. Over the past decade, organic farming of shrimps has gathered considerable steam among farmers, researchers, and governments in several economies. Organic shrimps are characterized by organic ways of farming using sustainable sources, avoiding any known unhealthy chemicals in the shrimp feeds, adding more natural foods to the feeds, and the promise of freshness and better taste. All the while, the chosen method must also reinforce the holistic concept of minimizing human impacts on the ecology at large, in order to meet the global demands for seafood. It should invariably conform to global certifications as per organic standards, which pits its advantages over conventional farming. 

Factors that have Underpinned Popularity and Propelled Demand 

Trends fueling the Organic Wave

The rising consumption of shrimps in sea food against the wave of organic food consumption gathering pace world over is what adds to the lucrativeness of the market. The growing demand for sea food coming from reliable sources and the growing awareness of robust farming practices in regions such as North America and Europe are factors supporting the attractive demand for organic shrimps. The growing affordability of organic foods in developed economies and the affinity toward fresh trumping frozen foods are some other trends that have ramped up the lucrativeness of organic shrimps. 

According to estimates and projections by Transparency Market Research, these factors and trends are considerably catalyzing the growth of the global organic shrimps market. 

Some Encouraging Developments 

Food producers, retailers, hotel chains, and the consumers are all waking up to the fact that the benefit of organic food trumps the conventional ones, providing a striking impetus to the demand. Aggressive advertising about awareness of the premium organic shrimp farming has over traditional methods has added to the rising demand. However, government support is still lacking in emerging economies to pave way for commercialization of organic shrimps. Furthermore, the complexity of organic certification schemes related with the shrimp feed is also making a dent on the growing popularity of organic shrimps. 

Nevertheless, a few emerging economies are getting wide support from governmental agencies for adopting organic methods of shrimp farming, hence supporting the market. The Marine Products Export Development Authority (MPEDA) has in January 2018 inked a partnership with COOP Cooperative, a prominent Swiss retail and wholesale company, to support organic aqua farming the nation. Under the project, COOP will offer technical expertise and support for entrepreneurs for producing organic shrimps.   

Developed Nations expected to be Lucrative Markets, However, Emerging Economies also promising 

On the regional front, it would be justifiable to opine that the demand for organic shrimps reached attractive heights in developed regions since the inception of the market. In particular, North America and Europe have emerged as potentially lucrative markets for organic sea foods. The rising effort of shrimp producers and farmers to adopt organics in these regions has made these regional markets potentially promising. While the U.S., the U.K., and Canada are also substantial consumers of organic shrimps, countries such as France, Japan, and Spain, are adding to the rising volumes of organic shrimp imports.

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Meanwhile several countries in emerging regions are also emerging as potential producers of organic shrimps. Such countries include China, Thailand, India, Indonesia, and Ecuador. Furthermore, advances in shrimp farming technology and the growing share of inland farming for meeting the needs of seafood are factors giving wide scope to the market expansion to countries such as Mexico and Brazil. Latin America is thus proving to be a promising regional market for organic shrimps

Everything You Need to Know About the Global Kosher Salt Market

The global kosher salt market possessed revenue worth US$832.3 mn in 2015, which is further expected to increase up to US$1517.2 mn by the end of 2024. This growth is expected to occur at a robust CAGR of 7.0% during the forecast period ranging from 2016 to 2024.

A high demand of kosher salts by professional chefs to use in meat preparations around the globe is majorly driving the global kosher salt market. Kosher salts are a great choice to cook quality meat without making the preparation very salty. Many chefs prefer using kosher salts due to its rough and coarse texture. This makes it easy to judge its amount quickly by ensuring that a sufficient amount of salt is added to the preparation. The market also is being highly driven by extensive advancements occurring in the hotel and hospitality industry. As new dishes are introduced every year, the use of kosher salt has increased substantially. The global kosher salt market is expected to maintain its growth even in future.

Shortage of Raw Materials in Some Regions Hinders Growth
However, in spite of these positive scenarios, the global kosher salt market is expected to experience few growth hindrances.

High costs required to set up manufacturing systems for production of kosher salts,as well carrying out as expensive research and development activities for the same, is greatly hampering the global kosher salts market.
Many underdeveloped and remote areas, where an abundance of kosher salt raw materialsexists,might depict a lack of trained professionals to oversee the production processes. This too is another significant factor hindering the global kosher salt market.
Some regions might depict a complete absence of raw materials required to produce kosher salt products, consequently posing as an obstacle for the market’s expansion.

Nevertheless, the picture is soon expected to change as numerous companies in this market are gradually introducing cost-effective products and enhancing their supplying processes. Thus, a sale of such low-cost products is consequently expected to dilute most restraints in the near future.

Regular Entry of Players to Highly Increases Competitive Spirit
The global kosher salt market mainly depicts the presence of a highly fragmented and competitive vendor landscape. This is majorly due to innumerable players operating in the market. With new players entering this sector on a regular basis, the competition is expected to increase dramatically during the upcoming future.

Bringing about extensive product innovations, achieving increased manufacturing capacity of salt products, and ensuring that supplies exist in the retail industry on a continuous basis are prime strategies implemented by most businesses working in the global kosher salts market.
Many companies are focusing on improving the quality of their kosher salt products, for which they are essentially using state-of-the-art machines and technological aid.
Numerous companies are adopting innovative salt production techniques to induce overall development in the global kosher salt market.

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San Francisco Slat Company, Redmont, Inc., Cargill, Inc.,K+S Windsor Salt Ltd., QingdaoHuifengheMsg Co., Ltd., Flavor Delite, Inc., Thai Refined Salt Co., Ltd., Morton Salt, Inc., Saltworks, Inc., Marblehead Salt Co., and Natural Minerals, are key players operating in the global kosher salt market.

Trend of Aromatherapy Driving Essential Oils Market

Essential oil are gaining demand as a result of their expanding usage across different applications wherever essence of a specific oil is required, such as food and beverages, pharmaceuticals, and personal care and cosmetic products. Essential oil contain striking characteristic of the plants that they are extracted from. These alternatives are considered healthier than fatty oils, as they can completely evaporate and do not leave any strain or residue when pressed against filter paper. Rose oil, lavender oil, eucalyptus oil, garlic oil, and balsam of Peru are some of the common raw materials for the manufacturing of essential oil.

According to a recent business intelligence study by Transparency Market Research (TMR), the demand in the global essential oils market will increment at an impressive CAGR of 9.6% during the forecast period of 2017 to 2022. Revenue-wise, the market is estimated to attain a valuation of US$27.49 billion by 2022.

Here’s a look at how different factors are impacting the global essential oil market:

Trend of aromatherapy: Urban populations are observing a restless lifestyle while they earn greater chunk of disposable income. As a result, measures that fetch them a few hours of relaxation goes a long way towards overcoming stress and rejuvenates them. As a result, aromatherapy clinics are mushrooming across urban parts of the world and driving the demand for essential oils that are of ideal fragrance. Additionally, essential oils have proven their worth in curing chronic diseases such as arthritis and skin allergies. 

Growing demand for cosmetic and personal care products: Particularly in the developing Asia Pacific countries of India, China, and Thailand, the demand for personal care products is on the rise. These products are manufactured by the inclusion of essential oils as more suited for application on skin than other alternatives.

Radical progress of food and beverage industry: Urban populations are now eating out much more than ever before as well as consuming ready to eat food products and liquid refreshments. Consequently, the players of the food and beverage industry are innovating their products by the inclusion of this costly but beneficial oil, and marketing their niche products to gain ground over competitors. In the near future, this application segment of the essential oil market is expected to perform really well, according to the analyst of the TMR report.

A number of research and development activities are currently underway that promise to expand the application horizon of essential oils. Moreover, rising demand for natural ingredients and economic prosperity of BRICS nations is expected to open new opportunities in the essential oils market. On the other hand, depleting natural resources, side effects of these oils on certain skin and metabolism, and prevalence of synthetic or adulterated products are obstructing the market from attaining greater profitability.

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As far as the competitive landscape is concerned, the TMR report has highlighted a highly consolidated scenario, with the entry barriers quite high for the new entrants. Some of the leading players of this market are DoTERRA International LLC, Symrise AG, Young Living Essential Oils, Enio Bonchev Production Ltd., Givaudan SA, Citrus and Allied Essences Ltd., International Flavors & Fragrances Inc., and China Flavors and Fragrances Co. Ltd.

Energy Bar Market aim at including Health-Promoting Exotic Ingredients to Attract Consumers

The giant strides that convenience food segment has been experiencing over the past few decades has increasingly made way for healthier options gathering steam among consumers. Energy bars started off as nutritional bars and gained popularity among athletes and health-conscious to supplant their daily energy needs while on the go. These bars can be broken into delectable bite-sized pieces that can be consumed to enhance drooping energy level of individual or to supplement their nutritional requirements. The list of ingredients used are usually fairly short and simple—nuts, fruits, and a variety of seeds—and more importantly they have meagre fat or sugar content but are invariably high on protein. 


High Protein and Low on Calorie key to Rising Energy Bar Demand 

Energy bars are witnessing attractive demand among people undertaking various endurance events or those who need short energy boost while walking or doing similar exercises.  The demand is also propelled by energy bars containing health-promoting ingredients in the fortification form and preferably kept gluten-free and bereft of any additives. According to a report by Transparency Market Research, the market prospect is wide and is expected to rise at rapid pace over the assessment period of 2017–2025. 

Innovative Combination of Taste and Flavors piques Consumer Taste and Preferences  

The market is witnessing exciting paradigms owing to changing taste and preference of consumers. The growing popularity of energy bars endowed with variety of flavor combinations is a favorable trend in the market. In this context, ethnic flavors are gathering steam in several developed countries. 

The advent of exotic flavors such as caramel has boosted the attractiveness of product lines manufacturers are launching in these markets. Global manufacturers are bringing innovations in their offerings to attract consumers in matures markets, such as in the developed nations of North America. A prominent maker of crackers and flatbreads that are considered gluten- and dairy-free, Absolutely Gluten Free, has in May 2018 launched an energy bar made of sesame seed that can be used as a grab-and-go snacks. Seed-based spreads in the convince foods has large traction among consumers in the U.S., a trend that the company seeks to capitalize on. 

Bold Strides made by Retail Industry in Developed and Developing Nations underpin Expansion

The rapid advances in retail retails in developing and developed regions is imparting a robust momentum to the growth of the energy bar market. The attractive strides that the retail industry is experiencing has enhanced the availability of energy bars. The growing availability of energy bars in shopping bars and entertainment facilities is also helping the market expand rapidly. 

Asia Pacific witnessing Emerging Demand 

Of the various regional markets for energy bars, North America is expected to be one of the most attractive markets, as the region is a substantial producer of energy bars and has a vast global consumer base. Rising spend on bringing innovations in food manufacturing and producing technologies is constantly fueling this regional market. Meanwhile, there lies vast untapped opportunities in developing regions, notably Asia Pacific, with countries such as Australia and China likely to be substantial revenue generators. The proliferation of retail outlets in several of its emerging economies has also helped the regional market make attractive strides in recent years. 

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The rising spending on research and development activities in the region by a growing number of global manufacturers is also catalyzing the growth of the energy bars market. The constantly expanding consumer base in various economies of Asia Pacific also augurs well for its expansion. 

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