Premium Messaging (A2P SMS and P2A SMS) Market Volume Is Expected To Reach 1,134.2 Billion Globally By 2017: Transparency Market Research


According to a new report published by Transparency Market Research Premium Messaging Market - A2P SMS Market, P2A SMS Market: Global Analysis, Trends, Size and Forecast (2007 - 2017)”. The global premium messaging market volume was165.9 billion in 2011 and is estimated to be 236.9 billion in 2012 and further expected to reach to 1,134.2 billion in 2017 at an estimated CAGR of 36.8% from 2012 to 2017.


Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due to increased competition among them, which led to constant decline in their voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. Customers prefer to access premium messaging services as they are user friendly; provides value to customer and are exciting.

Premium messages are segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding the most of the market volume and revenue. Premium SMS will account for the largest share at 86.2% of global premium messaging market volume in 2012.Premium MMS will be the fastest growing segment at a CAGR of 40.7% during 2012 to 2017. The market volume of premium SMS segment is expected to be 907.9 billion in 2017.

Premium Messages are further segmented into A2P (Application to Person) & P2A (person to Application), on the basis of Origin (or Termination). A2P premium SMS will take the larger chunk of PSMS, accounting for 66.8% of the overall PSMS in 2012.

APAC (including Japan) has maintained its leadership in global premium messaging market volume with the total premium message traffic of 86.1 billion in 2011. South America has the most promising growth potential for the premium messaging industry as a result of rise in popularity of cell phones as a marketing tool and increase in advancement of mobile networks. The premium messaging services in South America is still in evolution phase.

The report segments and analyzes the “Global Premium Messaging Market - A2P SMS Market, P2A SMS Market” on the basis of following sub-categories:
  • By Segment
    • Premium SMS (PSMS)
    • Premium MMS (PMMS)
    • By Origin (or Termination)
      • A2P (Application to Person)
      • P2A (Person to Application)
      • By Industry Verticals (at country level)
        • Entertainment
        • Media, Advertising and Publications
        • Retail
        • Banking, Financial Services and Insurance (BFSI)
        • Hospitality and Tourism
        • Shipping and Logistics
        • Outsourcing & Call Centers
        • Geographic Markets
          • North America
          • South America
          • EMEA
          • APAC

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