Unilever U.S. Revamping Buttery Spreads Range

Unilever U.S. has recently stated that it is revamping its range of buttery spreads. The first product to undergo change will be I Can’t Believe It’s Not Butter! The recipe will now be based on ingredients such as plant-based oils and water, with the artificial preservatives being removed entirely. Following this, other products in the portfolio will be transformed starting 2015.

The company, one of the largest players in the consumer goods market, said that it is focusing more and more on how it can delivery balanced food products made using simple ingredients without compromising the nutritional value of foods. The company said that it is also laying greater emphasis on sustainable sourcing, and the latest product transformations will propel those efforts.

According to Unilever Foods, NA, VP Mike Faherty, the series of transformations will begin with I Can't Believe It's Not Butter!, and the company is positive that this will help boost sales of buttery spreads for the company. This product will be launched in November 2014, and will be applied to the company’s other buttery spreads brands such as Imperia, Brummel & Brown, and Country Crock later in 2015.

As consumers are increasingly wary of consuming butter with high amounts of hydrogenated fats, there has been a shift towards buttery spreads that are made using plant-based oils and other natural ingredients that are high in good cholesterol. The company seems to have spotted this gap, and is leading the transformation of buttery spreads into even healthier products that will likely be received by health conscious consumers.


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