The global coated paper market is experiencing exceptional growth at present owing to the rising demand for coated paper from the packaging industry. Nowadays, the packaging of a product has become as important as the product itself, as, more often than not, the packaging of a product influences customers in deciding whether to buy that product. The glossy look and smoothness of coated paper makes it an excellent packaging material, which is why the packaging industry has emerged as the biggest end user of coated papers.
Apart from this, the soaring demand for coated paper from various end-use application such as newspaper insert, catalogue, converted paper products, magazines, security papers, and advertising materials is also fueling the global coated paper market.
Transparency Market Research, a U.S.-based market research and intelligence firm, has recently published a research report on the global coated paper market. Analysts at TMR has determined that the market stood at US$36.94 billion in 2013. For the future, they estimate the market to expand at a CAGR of 3.9% during the period from 2014 to 2020 and attain a value of US$48.21 billion by 2020.
Browse Market Research Report of Coated Paper Market:
Packaging Industry: Emerging as Biggest End User of Coated Paper
The market scenario of coating paper is changing in a big way. Rising awareness regarding the environment and harmful effects of plastics on the same has encouraged consumers to take up paper-based packaging. Specifically, for food products, consumers are preferring to buy products with biodegradable packaging. However, this has caused a severe challenge for manufacturers and suppliers, as paper packaging is less durable compared to plastic packaging.
Companies are repositioning themselves to take advantage of the changing market conditions and trying various solutions to counter this issue. Utilization of coated paper is one such solution that players operating in the packaging industry have come up with, owing to its wet strength and water resistance. The luster and smoothness of coated papers is an added advantage, as it makes the package look attractive and draws consumers’ attention. Pouches, paper bags, seal bags, sachets, bowls, and cups made of coated papers are the prime forms of packaging items utilized by packagers.
Rapid Rise of Packaged Food Industry Boosting Global Coated Paper Market
In 2013, the packaging industry accounted for almost 45% of the overall demand for coated papers. The future of the collaboration between these industries seems fruitful with the rapid development of the packaged food industry. The upcoming trend of green packaging is also expected to fuel the demand for coated paper from the packaging industry.
The packaging industry in Asia pacific has reported and is expected to post the highest demand for coated paper, owing to the emergence of the region as a manufacturing hub for various products, which has boosted the Asia Pacific packaging industry to a significant extent.
Browse Press Release of Coated Paper Market:
On the whole, the future of the global coated paper market seems thriving. Dunn Paper Co., Nippon Paper Industries Co. Ltd., Boise Inc., Asia Pulp & Paper Co. Ltd., Verso Corp., Stora Enso Oyj, Oji Holdings Corp., South African Pulp and Paper Industries Ltd., Arjowiggins SAS, and Twin Rivers Paper Co. Inc. are the major players in the moderately fragmented global coated paper market.