In the late 1980s, Swedish biochemist Ake Dahlgren came up with the concept of nutricosmetics and the catchphrase “Beautiful skin begins within”. His first brand of nutricosmetic products Imedeen was based on the proposition that skin cells had the capability to absorb nutrients and improve the outer appearance of the skin.
His theory and claims were met with skepticism, as any novel idea is. And while the theory was thought to be a mere marketing stunt, today the concept of nutricosmetics has taken the beauty industry by storm.
A market that was worth US$3.36 billion in 2013 is estimated to rise to US$7.16 billion by 2020, states Transparency Market Research. Aggressive research and development activities, growing clinical data, and advancing manufacturing technologies have all supported the growth of the nutricosmetics market.
Nutricosmetics Market in the East takes the Lead
The notion of ‘beauty from within’ is taken rather seriously in the Asian market. The addition of collagen to dried fruits, yogurt drinks, and other foods is a trend that has immense potential and has been driving food and beverage manufacturers to up their game and venture into the ever-transforming beauty industry.
Browse Market Research Report of Nutricosmetics Market:
China and Japan are presently the largest markets for nutricosmetics as far as sales are concerned.
Nestle launched a collagen-containing instant coffee in the Asian market. Nescafe Collagen was pitched to women in 2009 as a way of increasing collagen levels in the body. The nutricosmetics market in Malaysia was introduced to Vitagen Collagen, a low-sugar milk drink with 500mg of marine collagen peptides. Thailand’s Sappe Beauti Drink has been making a splash in the nutricosmetics market, attracting customers with its Collaskin formula.
The nutricosmetics market in the Eastern world is driven by the massive consumer base, rising awareness among consumers regarding overall health, beauty, and wellbeing, and increase in disposable incomes. The shift from synthetic beauty products to natural and “green” cosmetics is also a significant factor boosting the nutricosmetics market in these regions.
Nutricosmetics Market in the West not Far Behind
Ingestible products with naturally beautifying claims have also made their way into the U.S. and Europe. The nutricosmetics markets in these developed regions are driven by the rising demand for health and beauty supplements, high penetration rates of nutricosmetic products, and the large base of an elderly population. In addition, the inclination to experiment with less invasive beauty treatments, emergence of the spa culture, and ongoing research is also fueling the nutricosmetics market in the Western world.
GliSODin Skin Nutrients is a product line launched in the U.S., which is known to possess cantaloupe extract high in superoxide dismutase. Anti-Ageing North America’s Nutra Resveratrol Anti-Ageing water contains dimethylethanolamine, a compound proven to reduce wrinkles and fine lines. Nestle’s Glowelle, a fortified water drink, was shown to contain anti-oxidant properties aimed at tackling signs of ageing and enhancing skin health.
Browse Press Release of Nutricosmetics Market:
Food and beverage makers are promoting new products under the umbrella of nutricosmetics, highlighting the positive effect orally consuming natural health products can have on the skin, eyes, nails, hair, and general appearance.