Advanced Driver Assistance Market Growing due to Rising Technological Developments and Supportive Legislations
Advanced driver assistance systems (ADAS) are now paving the path to piloted drive and fully autonomous vehicles. The proliferation of sensors in modern vehicles is fueling the evolution of advanced driver assistance systems (ADAS).
Rising disposable incomes, acknowledgement of the increasing importance of consumer safety, and installation of ADAS in low-cost cars as well as premium cars are significant factors boosting the demand for ADAS globally. According to a market research report by Transparency Market Research, the global ADAS market is projected to reach US$50.4 bn in 2020 from a value of US$14.8 bn in 2013, growing at a CAGR of 19.2% CAGR between 2014 and 2020.
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The Role of V2X Communications in Driver Assistance Systems
ADAS are one of the fastest growing segments in automotive electronics. The technology is based on the sensor technology, car data networks, vision/camera systems, and vehicle-to-vehicle (V2V), or vehicle-to-infrastructure systems. ADAS extends a vehicle’s field of vision.
Vehicle-to-vehicle and vehicle-to-infrastructure (V2X) communication technologies help advanced driver assistance systems see what’s immediately around the car and down the road about 200 meters.
V2X provides information on conditions farther afield and allows cars to move at higher speeds with less space between them. This, in turn, offers greater fuel-efficiency, reduced emissions, and improved traffic flow, enhancing the overall safety of a vehicle.
Understanding the ADAS Market based on Legislations
The introduction of ADAS in cars induces several complex questions. One of the major questions is whether or not the current legislation frameworks in the automotive industry are able to accommodate smooth developments and market implementations of ADAS. This factor is strongly considered keeping automotive safety in mind.
In addition, the need for establishing safety requirements in the design and marketing of ADAS as well as the issue of liability regulations is also in question. Growing concern among people regarding the increasing uncertainty about the occurrence of an unpreventable crash while driving and the response of ADAS technology to the same is an important issue that needs to be addressed by the automotive industry. A large majority of the major decision making on safety requirements mainly takes place at an international level.
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In May 2012, the Nevada Department of Motor Vehicles issued the first license for a self-driven car. The ADAS market in the U.S. and Europe has immense potential, due to mandatory implementation of certain ADAS features in vehicles by regulatory agencies.