Asia Pacific Makeup Market: Demand for Organic Products to Color Market Landscape

Though beauty lies in the eyes of the beholder, makeup products play an important role in accentuating that beauty. The usage of makeup products can be traced back to ancient Egypt where scented oils were used by women in various religious rituals. Today, increased awareness about personal care and appearance among the masses has led to the growth of the global makeup market. The Asia Pacific makeup market stood at US$14.76 billion in 2013. Growing demand for makeup products is expected to propel the growth of the makeup market in the region at a CAGR of 7.1% during the period between 2013 and 2019. By 2019, the Asia Pacific makeup market is expected to be worth US$22.31 billion.

Browse the full Asia Pacific Makeup Market Report at-

Chemical Compounds: Key Constituents of Makeup Products

Consumers nowadays are highly aware about the side-effects of synthetic chemicals commonly found in drug store makeup products. Cocamide DEA, formaldehyde, toluene, DBP, hydroquinone, lead, and phthalates are some of the most commonly used chemical compounds in makeup products that may have adverse effects on skin.

Following are some of the makeup products laced with chemical ingredients:

  • Eye Makeup: Eye makeup products include eyeliner, mascara, eye makeup remover, eyebrow pencil, and eye color. Some of the commonly used chemical ingredients used in eye makeup products are magnesium silicate, propylene glycol, dimethicone, ammonium acrylates copolymer, TEA-Stearate, butylene glycol, cyclomethicone, tocopherol acetate, zinc oxide, silica, and talc. 
  • Face Makeup: Magnesium carbonate, tocopherol, talc, and ascorbyl palmitate are some of the key chemical constituents of face powders. 
  • Lip Makeup: Polybutene, mica, titanium dioxide, and other chemical compounds along with traces of lead are usually present in lipstick. According to the Food and Drug Administration, the allowed levels of lead permitted in the colors that are used in cosmetics are 10 to 20 parts-per-million. 
  • Nail Makeup: Nitrocellulose, phthalates, benzophenone-1, ethyl acetate, and formaldehyde are some of the chemical ingredients present in nail polishes, hardeners, and treatments. 

Browse Press Release of Asia Pacific Makeup Market: 

Organic/ Natural Makeup Products: Future of Asia Pacific Makeup Market

The adverse effects of these chemicals has resulted in the growing demand for organic or natural makeup products. In Asia Pacific countries such as China, India, and Japan, extensive usage of natural ingredients as makeup products in ancient times has been well documented. To stain their fingernails, Chinese people used bee wax, egg, and gelatin. Rice powder was commonly used among Chinese and Japanese women to make their faces white. Henna has been used as a hair dye in India since ages. With the growing demand for organic or natural makeup products, cosmetics manufacturers are producing makeup products from naturally-derived constituents. Plant-derived ingredients such as plant juices, natural colorants, and fragrant oils are being extensively used in organic or natural makeup products. Manufacturers are also finding other natural ingredients such as marine and freshwater phytoplankton to use them as components in makeup products. 


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