The Incoming Wave of Premium Beers and Why Asia Pacific is the Market to Be in

While there is no real reason to not like beer, most beer manufacturers have, until the past few years, shied away from venturing outside North America and Europe. The sole reason for this is that there used to be few takers for premium beer anywhere else. But that is all in the past now; beer makers from the world over are thronging over across the Mediterranean and into the Asia Pacific beer market, where they are more than welcome to enter and keep introducing new beers.

The Asia Pacific beer market is exhibiting a CAGR of 5.9% between 2014 and 2020. The market was recorded to be valued at US$155.93 bn in 2013. Should it hold fort and keep its growth rate consistent, the Asia Pacific beer market will be valued at US$220.36 bn by 2020. There are many reasons that work in favor of the beer industry as a whole when it comes to manufacturing in and exporting to the Asia Pacific region, the foremost of these being the fact that middle-class workers can now afford more and better beer.

More Income to Dispose, More Places to Dispose it 

The Asia Pacific region is now home to a gigantic population of middle-class citizens that can afford premium beer on a more regular basis. The rapid rate at which the economies of countries in Asia Pacific, especially China and India, are growing, allows them to earn more revenue, which can be converted into disposable income for families and individuals. These two countries, being the two most densely populated ones in the world, can help make the Asia Pacific beer market a fruitful market over the coming few years.

Browse Research Report:

The key drivers of the Asia Pacific beer market, currently, are the increasing levels of disposable incomes and the growing number of locations that sell beer. This includes convenience stores, retail stores, alcohol stores, restaurants, bars, and clubs. One reason why this is happening is the growing acceptance of the Western culture in the East, which includes drinking habits. So far, the biggest factor that could actually restrain the Asia Pacific beer market is the imposition of regulations over the alcohol content in beer and the serving of alcoholic beer in particular locations.

Mainstream Beer Dominates, Premium Beer Growing

In terms of types, the Asia Pacific beer market can be segmented into economy, mainstream, and premium beer. Of these, mainstream beer dominated the Asia Pacific beer market in 2013, when it achieved a share of 33.5%. Mainstream beers have had such success because of established brands that have manufacturing facilities in the region. On the other hand, premium beers are exhibiting a CAGR of 4.6% from 2014 to 2020, the fastest of all three segments.

Browse Press Release:

So far, China has remained the leading consumer of beer in the Asia Pacific beer market. Demand is expected to grow in the other countries, such as India, South Korea, Singapore, and Vietnam. The Asia Pacific beer market is a highly competitive one; the top five companies hold nearly 51% of a market that includes names such as China Resources Enterprise, Beijing Yanjing Brewery, and Anheuser-Busch InBev.


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