Social Responsibility and Pressure of Growing Emissions Makes Green Data Centers Popular amongst Top Players

In times when both developing as well the as developed countries are grappling with making compromises to cut down on emissions, the demand for green data centers has picked up at an accelerated pace.  According to a recent research report from Transparency Market Research, the global green data center market was worth US$25.8 bn in 2014 and is expected to grow at a remarkable CAGR of 30.80% from 2015 to 2022. The efforts of market leaders such as International Business Cisco Systems, Inc., Fujitsu Ltd, Dell Inc., Eaton Corporation Plc., Machines Corporation, EMC Corporation, Hitachi, Hewlett-Packard Company, Ericsson, Emerson Network Power, and Ltd and Schneider Electric (APC) are expected to bring in tremendous returns to the global green data center market.

Google to Make its 14 Data Centers “Green”

Google Inc. recently announced its intentions to make its 14 data centers across the globe “green”. The company aims to make its energy-intensive operations run on renewable energy to make its contribution towards averting dangerous effects of climate change. In a bid to achieve this goal, Google plans to acquire 76 MWs worth of wind power from Jenasen wind project of Eolus Vind AB. Google aims to triple its usage of renewable energy by 2025 and the company seems to be well on its way with these efforts. Currently, it sources 37% of its energy for data centers through renewable energy. 


The global green data center market is segmented on the basis of PUE standard, component, ownership, and geography. On the basis of PUE standard, the global green data center market is segmented into PUE 1.5 to 2, PUE greater than 2, and PUE 1 to 1.5. The components in this market are power backup, air conditioning, storage and servers, security appliances, and network. In terms of ownership, the global green data center market is segmented into external and internal. The external segment is further divided into co-location and dedicated hosting, whereas the internal segment is divided into telecommunication, BFSI, healthcare, government, energy and utility, transportation and logistics, and others such as retail. Geographically, this market is segmented into Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America.

2+ PUE Segment to Lead Global Green Data Center Market

Popularly, the PUE standard greater than 2 solution is adopted by data centers. Owing to this, the PUE greater than 2 segment will continue to dominate the global green data center market. Analysts predict that the adoption of green data centers will rise across all verticals such as telecommunication, IT, BFSI, healthcare, energy and utility, transportation and logistics, and retail. Out of these, the verticals expected to witness the fastest growth will be telecommunication and IT. In terms of geography, Europe and North America are both huge contributors to the growth of the global green data center market in 2014.

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