Head-up Display Market on Fast Track to Growth with Sliding Product Prices

Head-up displays have taken user experience to a point where the virtual has become a part of the real. In a few years from now, any important metric that a driver or pilot needs will be displayed in real-time right in front of them – on the windshield. Already, automobile giants such as Jaguar have gained a footing in the global head-up displays market by debuting vehicles equipped with windshields made using smart glass that displays directions, pictures, and points of interest along the route.

One look at the projected growth numbers of the head-up display market, and it is easy to conclude that the hype around head-up displays isn’t unfounded. According to a report by Transparency Market Research, the global head-up display market is poised to log a CAGR of 19.1% between 2015 and 2022 as it rises in value from US$1.76 bn in 2014 to US$7.05 bn by the end of 2022.

Aviation Sector Seizing New Opportunities with Head-up Displays

The assistance provided by a head-up display in the aviation industry is precious, especially in times of bad weather and tricky landing conditions. From being an optional feature in many aircraft, HUDs are now becoming a standard in several new airliners. Airliners such as the Airbus A350 and the Boeing 787 Dreamliner have HUDs as a standard component – in fact dual HUDs are poised to become a regular feature in the newer aircraft. These HUDs offer pilots with critical metrics relating to flare guidance, synthetic vision, TCAS presentation to show positions of other aircraft in the vicinity, and tailstrike protection.

The demand for head-up displays has hitherto been the highest from the aviation sector. The aviation sector in North America, especially, has contributed substantially to the revenue of the global head-up display market. In the near future, the demand for HUDs is expected to spike from the thriving aviation sector in Asia Pacific.

HUDs Still a Preserve of Luxury Cars in Automotive Industry

In terms of demand for HUDs, the automotive industry comes second only to the aviation industry. This is evidently the result of more and more cars being launched with HUDs as a standard feature. And in vehicles that don’t boast this luxury, there are numerous aftermarket HUD options available to vehicle owners. Yet, the average vehicle is far from seeing a HUD fitted as a standard feature. It is only luxury automakers such as Jaguar Land Rover, BMW, and Audi that are currently at the forefront of the automotive HUD technology.

Owing to their several priceless safety-enhancing features such as displaying the current navigation and speed metrics in the driver’s field of view, HUDs have made the driving experience even richer. The growing emphasis on augmenting vehicle safety could thus prove to be the biggest driver for the global head-up display market.

While luxury vehicles currently use the windshield to display information, they add thousands of dollars to a vehicle’s cost. On the other hand, the use of a plastic panel, also referred to as a combiner, to display the same information proves to be a cheaper option. This could prompt many mid-segment vehicle makers to experiment with combiner projected HUDs in their vehicles.


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