Increasing Product Proliferations and Partnerships to Boost Broadcast Switchers Market

Broadcast switchers are used in video or film production for selecting numerous video and audio signals coming in from various sources. The rising demand for broadcast of prime events including sports and live concerts in high definition (HD) format has resulted in the adoption of state-of-the-art broadcast switchers, thus boosting the market’s growth. Increasing television viewing owing to the increasing penetration of televisions within developing and emerged nations is also a key factor stimulating the market for broadcast switchers.

Transparency Market Research (TMR), a market intelligence company, states that Broadcast Switchers Market was valued at US$1.4 bn in 2015 and is predicted to reach US$2.5 bn by 2024, expanding at a 6.10% CAGR from 2016 to 2024. TMR throws light on the latest innovations and partnerships in the broadcast switchers market by the prime companies dominant in the market.

> Live Production Solutions by Ross Video: Ross Video is amongst the key leaders in the broadcast switchers market. In June 2015, this company went into a strategic partnership agreement with a Sweden-based company named Danmon, wherein the latter will be representing Ross Video within Sweden. Keeping this agreement in mind, Danmon will be presenting a wide range of Ross Video’s live production solutions to customers within the market for broadcast switchers within Sweden.

Recently, an NBC-affiliated television station within the U.S., named KDLT-TV, installed the Ross Carbonite +2M production switchers by Ross Video in its HD rebuild project. This is why the market standing of Ross Video is poised to rise within the U.S.

> Mobile-integrated Production Switchers by Broadcast Pix: Broadcast Pix is amongst the top providers of integrated live video production systems and boasts an advanced range of products starting from compact systems having end-to-end integration to large-scale systems for presenting high-end live production. This company has recently launched its mobile-integrated production switchers. This production switcher is made for presenting a high-definition workflow having in-built HD recording and streaming. It also comprises two network ports and inbuilt Wi-Fi for accommodating a hotspot in order to connect to cloud-based services such as Skype.

> Kayenne K-Frame Production Switchers by Grass Valley: Grass Valley, a part of St. Louis-based Belden Inc., works closely with media and broadcast customers globally and meets their requirements for production and acquisition. The company presents an array of scalable and modular broadcast solutions. This company has also taken a similar route as that of Ross Video for their business expansion. Grass Valley has recently entered into an agreement with QVC, which is amongst the top e-commerce and video retailers and presents a curated collection of top brands to customers globally by using the internet, broadcast, and mobile sales platforms. As part of this agreement, Kayenne K-Frame production switchers made by Grass valley are to be installed within the broadcast facility of QVC.

Hence, the market for broadcast switchers is poised to rise exponentially in the coming years owing to the ongoing product introductions and increasing agreements in the market.


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