Europe Raw Milk Vending Machines Market Strongly Governed by Regulatory Compliances

There are plenty of consumers in Europe demanding unpasteurized milk and the region’s acceptance toward raw milk vending machines is not new. Unlike the US, where the government continues to warn consumers about the harmful effects of raw dairy products, Europe has been quite open to the idea. At least most of Europe has.

Q. How big a role does the law play in the success or failure of the Europe raw milk vending machine market?

A. According to Regulation (EC) No 853/2004, which lays down specific hygiene-related rules for food of animal origin, milk that has been obtained from farmed animals and has not undergone any treatment or has not been heated at a temperature of over 40 degrees Celsius can be consumed by humans. This means that vendors can legally sell raw milk in most European nations. The final decision, however, is up to EU member states, who can decide whether to allow or prohibit the sale of raw milk in their own jurisdictions. In countries such as Slovakia, Czech Republic, the UK, Italy, Austria, Lithuania, and France, the sale of raw milk via vending machines is perfectly legal. However, countries such as Denmark, Greece, the Netherlands, Ireland, Norway, and Spain have restricted the sale and use of raw milk vending machines.

Be that as it may, the position of the raw milk vending machines market is likely to change in the years to come as vendors are anticipating certain regulations to be revised in the wake of the rising demand for unpasteurized milk.

Q. Where is the Europe raw milk vending machine market headed in terms of value and volume?

A. The Europe raw milk vending machine market has been carefully studied by researchers at Transparency Market Research, who indicate that this market is anticipated to expand at a 12.5% CAGR from 2016 to 2024 in terms of value to reach US$17.9 bn by 2024. As far as the size of the Europe raw milk vending machine market is concerned, in 2015, the market was pegged at 421 units in the region and this is likely to increase to 1,351 units by 2024. The CAGR registered during this period stands at 13.3%.

Q. Elaborate on the performance of the raw milk vending machines market in different European nations.

A. The raw milk vending machines market in Europe has been divided into CIS, EU7, and Rest of Europe for the purpose of convenience. The EU7 nations – Italy, France, Belgium, the UK, Spain, Germany, and the Netherlands – form a strong segment as far as the performance of the raw milk vending machines market goes. The growing adoption of unpasteurized milk in Italy and France is one of the leading factors driving the market in this sub-region. Owing to the surge in milk production, the discontinuation of milk quotas, and the reduction in milk prices, small dairy farmers have been severely affected and they are therefore seeking new ways to get the milk out into local markets. This has also positively influenced the raw milk vending machines market in EU7 countries.

The raw milk vending machines market in countries within the Commonwealth of Independent States (CIS) – Belarus, Kyrgyzstan, Russia, Turkmenistan, Uzbekistan, Armenia, Kazakhstan, Moldova, Tajikistan, and Ukraine – has been witnessing extremely slow growth owing to the minimal demand for unpasteurized milk from the commercial sector.

Rest of Europe, however, is anticipated to emerge as the most rapidly expanding sub-regional segment in the Europe raw milk vending machines market. With a strong CAGR of 15.1% from 2016 to 2024, this segment is likely to be fueled by less stringent regulatory environments.

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