Global Metallocene Technologies Market to Acquire Major Share in Conventional Polymers Industry

The catalytic properties of metallocene and its derivatives have been making a huge stir in the global plastics industry in the past few decades. According to industry experts, metallocene catalysts are the next big thing to happen to the plastics industry since the invention of Ziegler-Natta catalysts in 1960s, which made the production of polypropylene and polyethylene easily controllable and inexpensive.

According to a recent market research report published by Transparency Market Research, the investments made for the development of the metallocene industry have accounted for a large portion of the overall R&D investments made in the polyolefins industry in the past few years. Metallocene-based polyolefins are expected to seize a major share in the global polymers market in the coming years.

TMR analysts provide detailed insights into the global metallocene technologies market, highlighting the major applications, drivers, and the factors making metallocene technologies crucial for the overall polyolefins market.

Q. Which drivers are most prominently impacting the overall development of the global metallocene market?

A. The global metallocene technologies market is majorly driven by the rising demand for high-quality elastomers and polymers across many industries. Metallocene-based polymers are known to offer several wide-ranging advantages over conventional elastomers and thermoplastics. The rising research and development initiatives aimed at finding more effective metallocene derivatives and strengthening metallocene technologies are expected to drive the global market for metallocene technologies. Over the next few years, metallocene-based polymers are expected to gain nearly 10% of the overall thermoplastic and elastomers industry.


Q. What features differentiate metallocene-based polymers from conventional polymers made from technologies such as the Ziegler-Natta technology?

A. Polymers made from the metallocene catalysts have much higher molecular weight than the polymers made from the Ziegler-Natta technology. Metallocene-based polymers are known to have features such as increased toughness and impact strength, better melt properties, and improved clarity in films.

Metallocene catalysts are known to have the capability of independently controlling polymer characteristics such as molecular weight and its distribution, comonomer content and its distribution, and tacticity. As the catalysts can lead to the development of polymers with well characterized molecular structures, extremely uniform physical properties can be granted to the polymer. Metallocene technologies have helped in the production of extremely tough polymers, which are used across applications such as bulletproof glasses and bulletproof vests.

Q. What are the key application areas of metallocene technologies? 

A. Some of the earliest applications of metallocene technologies were in specialty markets where value-added and high cost polymers could compete. However, as the technologies developed with time and the costs of metallocene catalysts decreased, metallocene-based polymers started competing in the broader market for plastics.

Presently, metallocene-based polymers find applications in a number of industries, including packaging, medicines, cables, agriculture, and safety products. Of these, the flexible non-food packaging is the largest application area, accounting for over 35% of the overall global metallocene demand. The segment of shrink/stretch film accounts for the second largest application segment, garnering over 27% of the total global demand for metallocene resins in 2014.

Government Initiatives to Augment Growth of Global Healthcare IT Outsourcing Market

Healthcare IT outsourcing deals with the outsourcing of several IT functions to a third party in order to maintain and manage technology-related operations. The healthcare sector generates vast amounts of data, due to which it needs assistance for tracking the data electronically for billing codes, patient care, and maintaining medical records. As a result, a strong IT infrastructure, solutions, and devices are required to manage the valuable data. However, in the absence of necessary skills and IT-domain expertise, the maintenance of data becomes a crucial task for the healthcare sector. The outsourcing of several IT services helps in allowing healthcare providers to improve their service quality. 

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As per a research study by Transparency Market Research (TMR), the global market for healthcare IT outsourcing is projected to reach US$61.28 bn by the end of 2023. This market is expected to exhibit a 6.70% CAGR between 2015 and 2023. 

In this blog, TMR provides answers to several queries concerning the major opportunities and growth prospects in the global healthcare IT outsourcing market.

What are the primary reasons for IT outsourcing in the healthcare sector?

Nowadays, several healthcare organizations are investing enormously in IT outsourcing in order to enhance their focus on their core services and reduce management costs. Outsourcing also helps in gaining access to world-class products and services, which reduces operational costs. It takes care of several components such as financial data management, patient data management, healthcare data analytics, asset management, and several other administrative services. Moreover, the adoption of IT outsourcing helps in dealing with rising concerns related to data security and consolidates the overall healthcare system.

What are the major developments in the global healthcare IT outsourcing market?

Governments are encouraging healthcare reforms such as International Statistical Classification of Diseases and Related Health Problems (ICD-10) norms, Affordable Care Act (ACA), Health Insurance Exchange (HIX), and Medicare, which have led to increased adoption of IT outsourcing services in the healthcare sector. In addition, the leading players including Accenture Plc., Infosys Limited, McKesson Corporation, IBM Corporation, Allscripts Healthcare Solutions, Inc., and Cognizant Technology Solutions are making continuous efforts to offer advanced IT services to the healthcare sector. For instance, Cognizant has come together with Orion health to develop a cloud platform to allow new levels of payer, provider, and consumer collaboration. 

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What are the potential growth opportunities for the major players in global healthcare IT outsourcing market?

Healthcare infrastructure has been developing across the globe resulting in high demand for cost-effective IT services. In addition, the booming medical tourism in developing economies has created several opportunities for the major players operating in the global healthcare IT outsourcing market. The growing government interventions to provide the consumers with technology-driven and cost-efficient healthcare services are further expected to boost the demand for healthcare IT outsourcing services in the next few years. Furthermore, the increasing healthcare expenditure and growing patient population worldwide pushes the requirement to outsource IT solutions for enhanced healthcare management.

Global Biomethane Market to Witness Substantial Growth owing to Conducive Government Initiatives

Biomethane is methane obtained from biomass. It is a gas mixture with similar properties of natural gas and is stored deep inside the ground. Biomethane is considered as a pipeline quality of renewable natural gas, due to which it can be used as a substitute or can be blended with any conventional gas. The growing awareness regarding the benefits of biomethane has encouraged several companies to enter the global biomethane market.

In this blog, Transparency Market Research provide answers to some of the major questions related to the global biomethane market.

What are the key factors that are influencing the demand for biomethane across the world?

The growing awareness regarding the benefits of biomethane, especially as a substitute to conventional fuels, has encouraged several industries to make use of biomethane for several operations. In addition, governmental policies in several regions are supportive of the grid injection system and are providing infrastructural and fiscal benefits to companies who are adopting these operations. The reduced need for fossil fuels, preservation of forests, reduced emission of greenhouse gases, and minimal exploitation of natural resources are some of the major benefits of biomethane. Thus, several players are expected to use biomethane at a large scale in the coming years, driving the overall market.

Which geographical region is expected to witness the highest growth in the overall biomethane market?

The production and supply of biomethane are limited to a few regions across the globe. At present, Europe is considered as one of the largest biomethane manufacturers, with the majority of its plants located in Switzerland, Germany, and the Netherlands. The United Kingdom and Austria are the two major regions framing policies and strategies in this regard. 


Furthermore, North America holds the second position in terms of production and supply. The rising research and development activities to boost biomethane production capacities is another factor projected to augment the growth of the North America biomethane market in the near future.

What are the major challenges faced by the global biomethane market?

At present, there are no particular standards regarding the production of biomethane, which is hampering the growth of the global biomethane market. The shift from biogas to biomethane adds significantly towards the cost of the production plant and demand for high energy. These factors are also projected to curb the growth of the overall market. Moreover, if the biomethane production plants are not be situated nearby the gas distribution network then it can add to the transportation costs. This can surge the cost of the final product which is one of the major concerns for the players.

Will biomethane take the place of traditional gas in the near future?

Biomethane offers several advantages over traditional gas; however, the demand and supply gap is expected to curtail the growth of this market. Several research activities are being carried to use biomethane for transportation, which could help curtail the rapid exhaustion of fossil fuels.

According to a survey conducted by Renewable Energy Association (REA), around 84% of the population is inclined towards using biomethane and green gas in their homes. Furthermore, a California-based company, Western United Dairymen has designed a plant that will produce biomethane from dairy waste. Initiatives like these may help biomethane to take the place of traditional gas in the near future.

Future of Global Animal Healthcare Market to be Shaped by Impact of Animal Health on Quality of Dairy Products

The animal healthcare market has undergone a transformation, solving the grievances of pet owners and saving the cattle that is integral to the poultry industry. This market has been an answer to a wide array of health issues faced by animals that are domesticated or reared. For instance, the revolutionary transformation of agrochemical pesticides into safe and effective topical applications for treating ticks and flea made owning pets a cleaner deal. 

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Simple changes, such as lacing treats with medications, which bridged the gap between meting out treatments to animals that do not have the intelligence of taking timely dosages have been instrumental in driving the animal healthcare market. Beyond these changes that may seem simple are some of the remarkable innovations. The global animal healthcare market has been riding on the ground-breaking therapeutics devised by industry experts and a growing interest among caregivers to adopt these treatments. 

Q. What will drive the progress of global animal healthcare market?
A. A recently published report by Transparency Market Research states that the global animal healthcare market will reach nearly US$41.93 bn by the end of 2019 from US$27.86 bn in 2013. The market is expected to expand at a steady CAGR of 7.1% from 2014 to 2019. Besides the economic and social forces steering the future of the global animal healthcare market, consistent innovations by key operating players will also have a significant impact.

Elanco Products Company, Vetoquinol, Boehringer Ingelheim Gmbh, Virbac SA, Merck & Co. Inc., Ceva Sante Animale, Novartis Animal Health Inc., Merial Ltd., Zoetis Inc., and Bayer AG are some of the important companies in the overall animal healthcare market. Analysts predict that burgeoning demand for dairy products and a high incidence of diseases in animals and the contraction of the same by humans are expected to drive this market in the foreseeable future.

Q. How will the feed additives segment drive the global animal healthcare market?
A. Needless to say, innovation will push the global animal healthcare market, outlining certain segments of the veterinary sector. For instance, the feed additives segment holds the biggest share in the overall market due to a sudden boom in the animal population. Feed additives play a significant role in the growth and development of livestock, which in turn is closely related to human nutrition. Owing to this, several breeders and manufacturers are developing enhanced nutritional solutions that boost the quality of life of animals and their well-being.

Q. Which geographical segment will lead the global market during the forecast period?

A. As of 2013, North America held a share of 31.7%, which was followed by Asia Pacific and Europe. Research suggests that North America will continue to retain its leading position in the overall market all through 2019. However, Asia Pacific is anticipated to surpass this market share due to the increasing poultry and livestock farming projects and rising trend of pet adoption. The improving disposable incomes in China and India are also expected to drive the success of the animal healthcare market in Asia Pacific in the coming years. 


Though the investments pumped into the animal healthcare market pale when compared to those made in human healthcare, the former will thrive due to the growing awareness of the relationship between the two. Furthermore, the role of animal healthcare in food security solutions will also boost this market in the near future.

Demand for Noninvasive Prenatal Testing (NIPT) Propelled by Rising Incidence of Genetic Disorders, Surge in R&D

Recent advances in bioinformatics and genomic sequencing have resulted in the development of various noninvasive prenatal testing (NIPT) methods. NIPT is recommended by gynecologists to detect the risk an unborn child may present for various genetic disorders, including Down syndrome. This screening method has been gaining popularity with the commonness of fetal chromosomal aneuploidies and the dangers of high-risk pregnancies. 

The global NIPT market, according to industry experts, is forecast to expand at a 17.5% CAGR from 2014 to 2022, rising from a value of US$0.5 bn in 2013 to US$2.3 bn by 2022.

Q. What is the leading factor fueling the demand for noninvasive prenatal testing?

A. The rising incidence of several fetal chromosomal aneuploidies, such as Edwards’ syndrome, Down syndrome, Turner syndrome, and Patau syndrome, has significantly driven the need for noninvasive prenatal testing. 

According to the World Health Organization, the incidence of Down Syndrome is estimated to be between 1/1,000 and 1/1,100 live births worldwide. It has been estimated that around 3,000 to 5,000 children are born with Down syndrome each year and around 250,000 families in the U.S. are affected by this chromosomal disorder. Edwards’ syndrome, also called the trisomy 18 syndrome, is the second most common autosomal trisomy syndrome after Down syndrome. The National Institutes of Health (NIH) states that this disorder has an estimated live born prevalence of 1 in every 6,000 to 1 in every 8,000 births. Patau syndrome, on the other hand, is known to occur in around 1/10,000 to 1/16,000 live births each year, the NIH finds. 

Each of these chromosomal disorders results in severe developmental and intellectual disabilities in the child, in addition to various physical problems. As a result, the prenatal diagnosis of these disorders via NIPT has become a growing need in cases of high-risk pregnancies.

Q. How far has research come in examining the efficacy and accuracy of NIPT?

A. Today, there are an increasing number of companies that use different analytic methods for noninvasive prenatal testing, also called noninvasive prenatal diagnosis or cell-free DNA-based noninvasive prenatal screening. Compared to previous NIPT methods, modern screening techniques reportedly present a higher detection rate for trisomy 18 (96.85), trisomy 21 (99.0%), and trisomy 13 (92.1%), according to a study published in the New England Journal of Medicine. The study, titled ‘Accurate Description of DNA-based Noninvasive Prenatal Screening,’ was conducted in 2015 by a team of researchers from the University of Hong Kong, the Chinese University of Hong Kong, and the Baylor College of Medicine, Texas. 

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The study found that more and more companies in the NIPT market are now expanding their screening methods to include the detection of increasingly rare chromosomal abnormalities. The study compared the efficacy of six laboratories, namely Ariosa, Illumina, Integrated Genetics, Sequenom, Natera, and BGI, in terms of detecting false positives and false negatives. The study found that BGI’s NIPT test performed better than all the others examined. It also described that there are several intrinsic biologic factors such as confined placental mosaicism, somatic mosaicism, and maternal copy-number imbalance that are responsible for false negative and false positive results of NIPT.

Global Hydraulic Turbine and Water Wheel Market to Gain Immensely from Government Support for Renewable Energy

Hydropower is one of the cleanest sources of energy across the globe. With the growing shift toward renewable sources of energy such as solar energy and hydropower, the demand for hydraulic turbines and water wheels has surged. For the developing economies, hydropower is very useful as it is a cost effective, environment-friendly, and efficient source of power generation. Smaller generators can be utilized to harness hydropower, thereby reducing the dependence on major power plants and conventional sources of energy.

Why is Europe termed as the upcoming region in the global hydraulic turbine and water wheel market?

Among the key regions in the global hydraulic turbine and water wheel market, Asia Pacific holds the top spot owing to the incentive-based support offered by governments for the usage of hydraulic turbines and water wheels.

However, Europe is anticipated to emerge as the leading region and define the future outlook of the market in the near future. In many European nations, the increased focus on renewable energy has boosted the demand for hydraulic turbines and water wheels. In Ukraine, for instance, the government is planning to double the country’s hydroelectric power output within the next decade. In Romania, the 220-MW Vidraru hydro facility is undergoing refurbishment in order to keep up with the growing demand for hydro energy for the generation of electricity. 


The European Union has been funding projects for the development of advanced hydraulic turbines. For example, projects such as HYDROACTION and HYLOW are centred on the development of low cost tailor-made small hydro-turbines. In March 2007, EU leaders signed a mandate to reduce greenhouse gas emissions by 20%. As part of the mandate, a fifth of all energy consumption across Europe is expected to come from renewable resources by 2020. Such initiatives taken by the EU have propelled the growth of the hydraulic turbine and water wheel market in the region.

What are the key factors impeding the growth of the global hydraulic turbine and water wheel market?

The restrictive design of generators is one of the major factors hindering the growth of the global hydraulic turbine and water wheel market. The design of generators is crucial in the development of torque and rotation of the turbine shaft. With better design of generators, it is easier to gain more efficient power generation rates.

According to the International Energy Agency, small-scale hydro schemes have a comparatively localized and modest impact on the environment. The negative socio-economic impacts of large hydropower projects on the surrounding environment are expected to hamper the growth of the global hydraulic turbine and water wheel market.

Global Integrated Waste Management for Offshore Industry Gains Significant Impetus from Favorable Government Policies

The rapidly increasing volume of solid and hazardous waste resulting from persistent economic growth, industrialization, and urbanization has emerged as a burgeoning problem demanding effective solutions from both national and local governments. Sustainable waste management solutions are therefore considered imperative to ensure the well-being of the population. Integrated waste management is a systematic approach designed to manage industrial, community, and institutional waste streams. Integrated waste management (IWM) includes developing systems to ensure resource recovery, positioning of facilities, and implementation of policies and practices aimed at waste reduction.

Emerging nations in particular are faced with an uphill challenge of properly managing waste. These nations are mainly focusing their efforts on generating sufficient funds for waste management. Experts suggest that if the majority of waste generated in these countries is diverted for resource and material recovery, a substantial reduction in final volumes of waste seems possible. Furthermore, recovered materials could be used for generating revenue to fund their waste management endeavors.

Q: How is the market benefiting from its regional segments?

A: Regionally, the global integrated waste management market for offshore industry is spread across Europe, Asia Pacific, North America, and Rest of the World. Some of the most lucrative markets for integrated waste management include Mexico and the U.S. The rising offshore operations in the Gulf of Mexico have significantly spurred the demand for integrated waste management in the U.S. and Mexico. 


In the European region, the U.K., Russia, and Norway have emerged as the most attractive markets for integrated waste management. The huge oil and gas reserves in the North Sea has stimulated exploration and production activities in Norway and the U.K. in Europe. This has translated into an increased demand for efficient integrated waste management. Furthermore, the Europe market is also gaining impetus from the implementation of stringent regulations by governments on the disposal of drilling fluids.

The market is also expected to considerably gain from the increasing offshore drilling activities in the emerging economies of Asia Pacific such as China and Indonesia. Besides this, developing nations in Latin America and the Middle East such as Venezuela, Brazil, and Iran also exhibit lucrative opportunities for the integrated waste management market.

Q: How are developed and developing nations trying to curtail waste disposal by industries?

A: The governments of developing nations are leaving no stone unturned to tackle the mounting concern of waste management. For instance, the government of India has recently launched a web-based application to help industries dealing with hazardous waste to seek online permission for the export and import of certain categories of waste used for recycling.

Abu Dhabi (EAD) in association with the Center of Waste Management had recently organized an introductory session on integrated waste management legislative framework for the emirate. During this session EAD has formally announced its five-year plan to enforce policies and integrated regulatory framework to promote waste recycling, reduction, and recovery apart from enforcement management.

However in developed countries such as the U.S., the government does not specifically dictate waste disposal. Nevertheless, various requirements guide the disposal options selected by industries. Furthermore, discharging oil-based drilling fluids in the sea is prohibited in the country.

Apart from these, governments are also offering various incentives to industries in order to encourage them to participate in different stages of integrated waste management. This is intended to help the industrial community gain better awareness about the importance of waste management.

Efforts to Enhance Artificial Intelligence will Define Success of Global Neuromophic Chips Market

The idea of neuromorphic computing was first introduced by Carver Mead in the late 1980s. The idea was intended towards using the very-large-scale integration (VLSI) systems equipped with electronic analog circuits to mimic neuro-biological systems present in the human body. The development of this unique branch of engineering stemmed from Mead’s prediction that future computers would use ten million times more energy as compared to the human brain to deliver quick and efficient results. The effort to bridge this gap resulted in the birth of neuromorphic computing or neuromorphic engineering. In modern times, neuromorphic chips, which have been minimized in size to fit inside electronic devices or the human body, are used in a wide range of applications. A popularly seen application of neuromorphic chips is in the development of artificial intelligence.

Q.  How have neuromorphic chips enhanced artificial intelligence?

A. IBM, the technology giant, reported that it has been working on developing a computer chip that is expected to operate with the same intelligence as that of a rodent. The project, TrueNorth, started in 2008 with an aim to establish and enhance deep-learning in artificial intelligence. The announcement came in August 2015 that the company is working with Systems of Neuromorphic Adaptive Plastic Scalable Electronics, or SyNAPSE, to materialize this project. On a similar note, Qualcomm has also been working on integrating neuromorphic chips into silicon chips to process sensory data. The increasing investments to add value to the research and development of neuromorphic engineering promises to accelerate the progress in artificial intelligence, making machines act more humanlike.

Q. How will end users of neuromorphic chips benefit from these developments?

A. The application of neuromorphic chips is seen in the areas of defense and aerospace, medical, industrial, automotive, industrial, and others. These chips are used for data processing, signal processing, and image recognition, amongst other things. According to Qualcomm, the integration of neuromorphic chips in medical devices and sensors could help in tracking the vital signs of a patient and altering the medicine dosages or pointing out worrisome signs at an early stage.

Q. How will neuromorphic chips impact everyday lives?

A. The brain-inspired chips are blurring the boundary between biological mechanisms and technology. The powerful computing technology of neuromorphic chips is expected to boost the sectors such as aerospace and defense by allowing drones to process and react to visual cues in a far more intelligent manner. The data-crunching ability of these chips will also benefit the medical sector and revolutionize the experiment of self-driving cars by being as receptive as the human brain. The ability of neuromorphic chips to anticipate, learn, and react beyond the pre-programmed solutions is expected to impact everyday lives of users in the coming few years.

According to a research report published by Transparency Market Research, the global neuromorphic chips market was valued at US$396.1 mn in 2014. By the end of 2023, this market is expected to reach a valuation of US$1,801.9 mn, expanding at a CAGR of 19.1% between 2015 and 2023. Analysts predict that the growing demand for the miniaturization of integrated circuits will propel the overall market to reach the estimated figures. However, the transformations it brings about in the field of artificial intelligence will be an interesting event to observe closely as the world closes in on this decade. Overcoming complexities of designing hardware for neuromorphic chips will be the biggest challenge that this market will have to overcome to make the difference it aims to.

Green Coffee Bean Extract Market Driven by Increasing Demand for Dietary Supplements

Green coffee bean extract is obtained from coffee beans before they are roasted. The chemical composition of coffee beans changes drastically due to the roasting process; primarily, the roasting process gets rid of significant quantities of chlorogenic acid. The USP of green coffee bean extract is the retained chlorogenic acid, which is purportedly beneficial in weight loss. Chlorogenic acid is claimed to have an effect on the way the body metabolizes glucose and slow down the absorption of the same into the bloodstream following digestion.

Increasing Demand for Dietary Supplements Drives Green Coffee Bean Extract Market

The primary driver for the global green coffee bean extract market is the established presence of the dietary supplements industry in developed regions and the easy availability of distribution channels. Due to the increasingly hectic lifestyle of modern consumers, dietary supplements with purported health benefits are becoming increasingly popular. Dietary supplements can top up the nutritional profile of a consumer’s diet, making up for the absence of a well-balanced diet.

In developing regions, the increasing Westernization of the indigenous culture and the increasing spending power of consumers have driven the market for green coffee bean extract market. The increasing awareness about dietary supplements among consumers in countries such as India, South Korea, China, and Japan is another major driver for the green coffee bean extract market in Asia Pacific.

Lack of Scientific Evidence of Health Claims Restrains Green Coffee Bean Extract Market

Despite the increasing popularity of green coffee bean extract, the market is held back by the lack of scientific backing to the health claims promoted by vendors. The sale of green coffee bean extract for weight loss is highly regulated in North America, where the FDA has distanced itself from the green coffee bean extract market. Improved trials to demonstrate the efficacy of green coffee bean extract is the major opportunity for vendors operating in the global market for the same.

Global Solar Microinverter and Power Optimizers Market Driven by Increased Efficiency of Power Generation

Solar microinverters and power optimizers are an increasingly important segment of the global solar energy market. Similar to solar PV, microinverters and power optimizers allow users to boost the performance of solar power generation units by making them more efficient. Though the usage of inverters is common in solar power generation, string inverters have been the norm so far. The rising use of module-level power electronics in solar power generation units is expected to remain a marked feature of the global solar power market in the coming years.

Efficiency Boost Provided by Solar Microinverters and Power Optimizers Driving Global Market

Among the many factors propelling the global solar microinverters and power optimizers market, the increased efficiency of solar power generation with their use is the major one. Solar microinverters and power optimizers increase the power output of a solar power generation unit by as much 25%. The difference between the performances is more conspicuous when the unit is placed in a partially shadowed area, where microinverters and power optimizers are of particular use. Due to the lack of consistent sunlight in urban settings, solar microinverters and power optimizers are becoming increasingly popular in urban installations.


The dropping prices of energy storage systems to complement solar power generation systems are also beneficial for the global solar microinverters and power optimizers market. Since solar energy generation systems can’t work without sunshine, complementary energy storage systems are needed to make solar power feasible in residential and commercial areas. This has been helpful for the global solar microinverter and power optimizers market; the demand for efficient power generation and storage systems has thus grown in recent years. This method of utilization of solar power is set to become the defining trend in the global solar power market due to its high efficiency, which will indirectly drive the global solar microinverters and power optimizers market.

North America Leads Global Market, Auto Shut Down Feature to Become Ubiquitous

Due to the early recognition of the benefits of solar power and technological advances therein, North America was the leading regional player in the global solar microinverters and power optimizers market in 2015. The high demand for solar PV units is responsible for this. However, in the coming years, the adoption of microinverters and power optimizers is expected to grow steadily in Asian markets, particularly Japan.

New solar microinverters and power optimizers are also likely to contain a remote or automatic shut-down feature to enhance the safety of the solar power generation unit. The growing regulatory support to this advancement is expected to shape the global solar microinverters and power optimizers market’s trajectory in the coming years.

Entry of New Suppliers as Existing Technology Nears Fruition Threatens Existing Vendors

According to recent reports, Enphase’s microinverter technology is expected to reach price parity with central string inverters in the next two years. However, the steady march of established vendors such as Enphase and SolarEdge is under threat due to the increasing entry of smaller players in the global market.

Increasing their operation in emerging regions has thus emerged as the most promising opportunity for established players. To that end, SolarEdge recently started selling StorEdge, an all-in-one inverter solution, in South Africa. Sustained success in Africa and Asia Pacific is likely to be crucial if these major players are to retain their dominance in the global solar microinverter and power optimizers market.

Silica Flour Market Driven by Expanding Glass, Fiberglass Industries

Silica flour is a finely ground powder of silica particles. Silica flour has a diverse set of applications due to its small particle size, which increases the total surface area of a given volume of silica flour, and its high purity. The production of glass, cultured marble, and fiberglass is one of the most important applications of silica flour and is expected to exhibit increasing demand for silica flour in the coming years.

According to a report published recently by Transparency Market Research, the global silica flour market was valued at US$338.1 mn in 2014. Exhibiting a robust 7% CAGR from 2015 to 2023, the global silica flour market is expected to rise to a valuation of US$618 mn.

Increasing Fiberglass Production Drives Global Silica Flour Market

Fiberglass is the largest application segment of the global silica flour market and took up 25% of the globally produced silica flour in 2014. The share of the fiberglass production application segment in the silica flour is expected to remain dominant in the coming years, with a robust 6% CAGR projected for the segment in the 2015-2023 forecast period.

Fiberglass is one of the best insulating agents available at affordable rates and has thus become popular in the construction industry. The expansion of the construction industry in developing regions is thus likely to drive the silica flour market in the coming years. 


Expanding Glass Market to Propel Global Silica Flour Market

The demand for glass is also driven by the construction industry boom in Asia Pacific and the Middle East, as glass is crucial in any new construction. Like fiberglass, glass production is a major application segment of the global silica flour market. The increasing demand for consumer electronics such as television sets and smartphones and tablets has also been crucial in increasing the global demand for glass, thus indirectly driving the silica flour market.

The Asia Pacific market for silica flour is expected to remain dominant in the coming years due to the rapid expansion of the construction and consumer electronics markets in the region. The APAC silica flour market held a 40% share in the global market in 2014.

Metabolomics Market Driven by Increasing Investments in Life Sciences Research

Metabolomics is the study of the metabolome of a given biological sample. The metabolome of a sample is the complete set of metabolites found in it. Metabolites are formed as a result of the metabolic processes of cells and can be detected and analyzed using metabolomics procedures. The nature of the metabolome of the sample can reveal the nature of the cellular metabolism in it. Furthermore, metabolomic studies can also shed light on the genotypic factors responsible for a metabolic process. This is a crucial factor driving the global metabolomics market and is expected to remain highly influential for the trajectory of the market in light of ongoing advances in genetics.

Use of Metabolomics in Personalized Medicine Drives Global Metabolomics Market

Personalized medicine, which is becoming increasingly popular in developed regions, requires intensive information on the genetic makeup of an individual and how it affects the individual’s metabolic processes. Medicine given to the person can then be customized according to the way the medicine will express in their body and how their genetic makeup will affect the medicine.

Metabolomics is a crucial field in this endeavor, since the data gained from metabolomic studies is reliable as well as comprehensive. Metabolomic procedures are relatively quick to run and can be easily scaled up or down depending on the size of the biological sample. The sample in question can vary from a cell culture to an organism.


Growing Government Support to Life Sciences Research Drives Metabolomics Market

Life sciences research is often the cutting edge of biotechnology and leads to several advances in medicine, nutrition, and other fields related to human health. Due to the growing awareness about the benefits of life sciences research, many governments around the world are beginning to fund it liberally. This is another major driver for the global metabolomics market, as metabolomics is a crucial part of the future of life sciences. North America and Europe are expected to be the major regional markets for metabolomics in the coming years due to the steady government support to life sciences research and the easy incorporation of advanced solutions in healthcare infrastructure in these regions.

Growth of Global Wave and Tidal Energy Market Spurred by Demand for Power from Remote Locations

Bolstered by the recent advances, wave and tidal energy technologies are just beginning to reach their capability as potential commercial power sources. While only a few projects currently exist, the technology is fast exhibiting a huge potential for generating power in remote locations where drawing grid connections will neither be cost-effective nor viable. Wave and tidal energy comprises methods of harnessing power from ocean to generate energy. Owing to the abundance of ocean surface and substantial potential of generating energy across many nations, governments are impelled to pursue wind and tidal energy as an important part of the future renewable energy mix.

What factors are responsible for global wave and tidal energy market’s exponential growth?

A recent analysis by Transparency Market Research has revealed the global wave and tidal energy market to surge at 23.2% CAGR between 2016 and 2024. The report has pegged the market to reach US$11.3 bn by 2024 from a valuation of US$497.7 mn in 2014.

Around 200 companies worldwide are either partially or fully involved in the development of the renewable energy sector comprising wave and tidal energy. A majority of these companies are technology developers offering innovative energy converter devices. Since there is no dominant technology in the wave and tidal energy sector, both are considered to reap economies of scale thereby encouraging large-scale deployment of tidal stream power plants.

Currently, the cost of constructing wave and tidal energy power plants is exorbitant. However, vendors operating in the market are expecting major cost reductions in the future as the industry shifts its focus from prototype testing to a widespread deployment phase. Enterprises operating in the market are also expected to achieve economies of scale from the manufacture of energy converter devices and from the construction of on-shore grid connection infrastructure. Furthermore, the power plants will enjoy cost benefits from the sharing of fixed infrastructure. This will subsequently contribute towards the reduction of tariffs on electricity generation. These are the primary factors aiding the expansion of wave and tidal energy market.

What are the latest projects promising favorable prospects for global wave and tidal energy market?

Strong tidal currents have challenged sailors in the Pentland Firth, a strait that separates Northern Scotland from the Orkney Islands, for centuries. Some of this incredible marine energy is now being utilized through a project called MeyGen. In the summer of 2015, the Atlantic Group had begun the construction of submerged tidal turbines consisting of four three-bladed and seabed-mounted turbines. These turbines are expected to deliver 6 MW to grid by 2016 and power almost 3000 homes in Scotland. Furthermore, Atlantis intends to build 269 turbines capable of generating  over 398 MWs of electricity in the firth by the early 2020s, thus providing power to roughly 200,000 homes. 


Besides this, Oregon-based Northwest Energy Innovations has installed a wave energy conversion device off the coast of Hawaii in June 2015. The turbine has the capacity of extracting power from the horizontal and vertical motions of waves using high-pressure hydraulics. Furthermore, a 45-ton apparatus called Azura has been built in a test facility of the U.S. Navy located off the Kaneohe Bay on Oahu. This is a small experimental device exhibiting a capacity of only 50 KWs. Azura, however, is the first and the only grid-connected wave energy system in the U.S.

Globally, the construction of power plants to capture wind and tidal energy has been increasing at a robust pace. Such rapid proliferation of wave and tidal energy projects will prove lucrative for the market’s future.

Global Simulation and Analysis Software Market Driven by Increasing Demand from Booming Automotive Industry

Simulation and analysis software is a key part of the global product lifestyle management (PLM) market. The market for simulation and analysis software has been driven by the increasing incorporation of computer-aided design solutions in various manufacturing industries. Simulation and analysis software allows manufacturers to assess a product before it is produced, in order to assess its integrity and iron out any errors that may persist in its design. A digital model of the product to be manufactured is created through simulation and analysis software, which can be customized to fit the real-world parameters of the product. This is an incredibly powerful tool for the global manufacturing sector and has rightfully been embraced by several flourishing industries.

Global Automotive Industry Boom Drives Simulation and Analysis Software Market

Among the many factors responsible for the increasing demand for simulation and analysis software, the rapid expansion of the global automotive industry in recent years is a major one. The automotive industry in Europe and North America is at the cutting edge of technological innovation, with German giants such as BMW, Audi, and particularly Mercedes making a name for themselves thanks to their highly sophisticated and technologically products. The increasing prosperity of consumers in emerging economies such as China and India has given established automotive giants significant room to expand, which has resulted in a steady growth in the adoption of simulation and analysis software.

Other major end users of simulation and analysis software include the electrical and electronics industry, the aerospace and defense industry, and the industrial machinery industry. The increasing demand for smartphones and tablets in emerging regions is another major driver for the simulation and analysis software market, as are the military modernization efforts underway in developed giants such as the U.S.

Availability of Open-source Software Restrains Global Simulation and Analysis Software Market

While the global economic landscape appears highly favorable for the global simulation and analysis software market, the market is hamstrung by the easy availability of open-source design assistance software. This is a major restraint on the organized simulation and analysis software market, as emerging players are opting to use the cheaper open-source programs in the market.

Demand for Demineralized Whey Powder Ingredients Grows as Consumer Awareness and Acceptance Rise

Demineralized whey is a free-flowing, yellowish powder that has no discernible foreign odor. This powder is made from fresh pasteurized whey and is a commonly used ingredient for a number of applications in the food industry, including chocolates, confectionery, bakery, desserts and ice creams, and dairy drinks. One of the most significant applications of demineralized whey, however, is infant and baby formula and it is the growing demand for infant formula that is primarily driving the global market for demineralized whey powder ingredients.

How is the infant formula application segment single-handedly driving the market for demineralized whey powder ingredients?

Demineralized whey powder ingredients are being increasingly used in the production of infant formulas since the proportion of lactose, protein, and essential minerals is as close as it can possibly get to the composition of breast milk. The surging birth rates across the globe, combined with the ever-rising demand for infant formula, especially in developed and developing regions, have significantly impacted the demineralized whey powder ingredient market.

Realizing the potential this application segment presents, a number of leading players in the market have shown a remarkable rise in interest. Surrey-based Dairy Crest’s partnership with New Zealand dairy giant Fonterra; the expansion of German dairy company Hochwald’s new production plant in Hunfeld, central Germany, to increase its supply of demineralized whey powder ingredients to the global baby and infant food industry; and Fonterra setting up a whey processing plant in the Netherlands to cater to the growing demand for children’s milk formula in China are just some of the major developments within the infant formula segment of the demineralized whey powder ingredient market.


What is the outlook of the Asia Pacific demineralized whey powder ingredients market compared to the trajectory of the global market?

The global demineralized whey powder ingredient market comprises Europe, North America, Asia Pacific, and the Rest of the World. Western Europe and North America are two of the most mature markets for demineralized whey powder ingredients at present owing to higher levels of consumer awareness about the significance and benefits of whey and the increased level of technological sophistication in most whey processing facilities.

The Middle East and Africa region reportedly holds immense potential when it comes to the demineralized whey powder ingredient market. This can be attributed to the rising demand for packaged and convenience foods and the increasing investments by companies in the form of technological advancements in whey processing units. The Asia Pacific demineralized whey powder ingredient market is poised for strong growth over the next few years with a surge in the demand for low-calorie and protein-rich foods. The growing consumption of packaged foods, consistent promotional activities to further the use of demineralized whey powder ingredients, and the rising focus of large players in the lucrative markets of China, Japan, and India are all likely to contribute toward the expansion of the Asia Pacific demineralized whey powder ingredient market.

What are some of the key strategies adopted by companies in the demineralized whey powder ingredient market?

Some of the most prominent players competing in the global market for demineralized whey powder ingredients are Kaskat Dairy, Eurosérum, SPX Corporation, Senel (Holding) B.V., Dairygold Food Ingredients, Valio Ltd., Van Lee Melkprodukten Barneveld BV, and Dairy Crest. Most companies have been looking to expand their product portfolio in the demineralized whey powder ingredient market in order to stay competitive and to cater to the changing needs of the consumers.

In addition to this, companies have also been focusing on strengthening their global presence and partnering with other industry participants for the development of innovative products and ingredients.

Global Dye Sensitized Solar Cell Market: Perovskite Solar Cells Emerge as Next- generation Solar Cells

The growing demand for clean and renewable energy has boosted the demand from the global dye sensitized solar cell market. Solar energy is the most abundant, cost effective clean form of energy available and can be utilized for the generation of electricity. Dye sensitized solar cells, coupled with photovoltaic cells, is considered the third generation of solar technologies. The dye sensitized solar cell market has a significant scope of growth and hence, a number of players in the market are focusing on the development of advanced and cost effective technologies to tap the solar energy.

What are the recent developments in the global dye sensitized solar cell market?

The global dye sensitized solar cell market is witnessing extensive research and development activities by the key players. Recently, the development of perovskite solar cells has revolutionized the market. Researchers at the ÉcolePolytechniqueFédéralede Lausanne, Switzerland, are working on stretching the limits of perovskite solar cell performance and increasing their efficiency by 20%. The research team lead by Michael Graetzel has found that by briefly reducing the pressure during the fabrication of perovskite crystals, the performance of perovskite solar cells can be enhanced. Graetzel is already known for the development of transparent dye sensitized solar cells. This latest development holds significant potential for the global dye sensitized solar cell market. In fact, perovskite solar cells are being termed as the next-generation counterparts of dye sensitized solar cells. However, the safety issues regarding the lead content of perovskite solar cells need to be addressed.


What are the key factors impeding the growth of the global dye sensitized solar cell market?

Issues pertaining to the performance limitations of dye sensitized solar cells have hindered the growth of this market. There is a marked difference between the best performances reported by dye sensitized solar cells;hence, the usage of dye sensitized solar cells for major outdoor applications is far-fetched.

A dye sensitized solar cell uses liquid electrolyte and this is another drawback of the design of this cell. At low temperatures, the liquid electrolyte could freeze and stop power production and cause physical damage. At high temperatures, the electrolyte will expand, leading to problems while sealing the panels. Furthermore, the liquid electrolyte contains volatile organic solvents and the leakage of the electrolyte during outdoor applications of the cell might prove hazardous.

Why Europe holds significant potential for the growth of the global dye sensitized solar cell market?

The global dye sensitized solar cell market has been dominated by Europe. The European Commission’s aim to reduce the reliance on fossil fuels has encouraged clean energy projects. Countries such as Denmark, Switzerland, Portugal and the U.K. are some of the pioneering countries in the field of clean energy. Furthermore, the introduction of the latest technologies and the extensive applications of portable electronics and building-integrated photovoltaic (BIPV) are anticipated to boost the market for dye sensitized solar cells in the coming days.

Need for Operational Efficiency and Improved Healthcare Services Drives Medical Automation Market

Automation can be highly advantageous for the pharmaceuticals industry. Automation brings in an operational advantage and has the potential to redefine the future of the healthcare industry. The advent of accurate, faster, and easy-to-use medical devices is expected to be a real game changer for the medical automation market.

One of the major reasons why medical automation has become essential in the medical industry is the shortage of nurses. As per an article published in Health Affairs, by 2025, it is expected that the healthcare industry in the U.S. will face a shortage of about 260,000 nurses. A similar scenario is expected in other developed countries where the workforce is rapidly aging. A rise in the aging population will require more care and more staffing levels, which the healthcare industry will not be able to provide due to a shortage of staff. Thus, with fewer humans available to carry out tasks in the healthcare industry, many pharmaceutical and healthcare companies are focusing on automation. The global medical automation market is growing, states a research report by Transparency Market Research (TMR). 

In this blog post, TMR answers three critical questions about the medical automation market:

Q. What is driving the healthcare industry towards medical automation?

An average hospital’s financial statement will reveal that around 50-60% of its expenses are on salaries and benefits. Medical automation will reduce the need for hiring more staff and thus, save expenses, while doing the tasks more efficiently and quickly. Automation will soon become essential and not just a luxury as there will be a lack of care providers who can continuously check on the patients and monitor them. This need will drive the medical automation market. 
Moreover, medical automation has several advantages, such as, improving quality and consistency, reduced paper waste, and data driven insights. These benefits are expected to boost the medical automation industry. 


Q. How is medical automation improving productivity and reducing dependence on IT?

Many of the healthcare companies depend extensively on the IT department for addressing their issues and needs in a timely manner. However, it is not always possible for the IT department to have the manpower or the solution to every problem. For instance, Envision Healthcare enlisted ServiceNow for medical automation services. This has helped them reduce dependence on their IT department and cut IT lead times. Electronic approval processes, less paperwork, and automation of the workflow have all helped in the streamlining of the department and reduced operational costs. 

Q. What are the recent developments in the medical automation industry? 

GE Healthcare and Accenture have announced the extension of their partnership to bring to table a leading analytics technology that can help improve medical claims processing, which is critical for the healthcare industry, especially in the U.S. The two companies are expected to combine their capabilities and drive the financial performance of healthcare organizations. The analytics technology is expected to provide healthcare organizations with actionable insights that can reduce claims denials. 

With such new technologies being developed rapidly and integrated into the day-to-day activities, health care organizations will have more data sources. 

Are Developing Economies Lagging Behind in the Global Aged Care Market?

With a globally high percentage of senior citizens, aged care services and its associated markets have never been this important before. The baby boomer era is inching toward a close as the people born in that time frame are mostly past retirement. But the individual need for longevity is always present, creating the need for added assistance for senior citizens who are unable to perform a few basic functions by themselves.

The ability to live independently is a highly valued function, making the global aged care market one of the more rapidly developing ones on the pharmaceutical and healthcare fronts. But is this market truly providing what it claims to? Or are there still too many issues that need to be taken care of? Transparency Market Research analysts answer three questions that about the global aged care market that can help create a better understanding of what countries need to do to provide the right care for their geriatric demographics.

Who are the Current Leaders in the Global Aged Care Market?
There are three generalized perspectives from which to explore the global aged care market: pharmaceutical, nutraceuticals, and geriatric furniture. The key players in the global aged care market for pharma, for instance, are Novo Nordisk, AstraZeneca, GSK, Merck and Co., Novartis, and Pfizer. For nutraceuticals, the top names in the global aged care market are Proprietary Nutritionals Inc., Nutralliance, Inc., Barrington Nutritionals, Asiamerica Ingredients, Inc., and Alkemists Labs. As for the manufacturers of furniture, we have Kwalu, Flexsteel, and Phoenix Contract, Inc. Most of these companies are headquartered in North America or Europe. This says a lot about the development stages that different regions are at, in the global aged care market. Developing nations of South America, Asia Pacific, the Middles East, and Africa still need to expand their healthcare sectors a long way to make aged care services available at subsidized rates.

How is the Australian Aged Care Act Affecting the APAC Market?
At the moment, there are more questions than answers regarding the Australia aged care market and its overall effect on the Asia Pacific aged care market. Estia Health, the largest provider of aged care in the continent, has shown a drastic fall in share price recently, creating a lot of concern over how the reinforcement of the Aged Care Act (1997) is going to proceed.

There is a contradictory status of the aged care market in Australia: while the government and private funding in this market has ramped up significantly over the past few decades, major players are still being affected by hyped forecasts and overspending. The Australian government has recently increased the stringency of its regulations over funding, increasing adding to the pressure that these players are experiencing with regards to the older forecasts shown. As a result, while the over-70 population keeps increasing, funding for the aged care market in Australia is reducing. This could particularly affect home care services for the elderly, which is in high preference, similar to the global aged care market patterns.


How Are the Other APAC Regions Progressing?
The Asia Pacific aged care market, specifically, is progressing at a highly optimistic rate. Healthcare infrastructure is improving at a tremendous rate in nations such as China, Japan, and India, leading to major interest being created for global players to make their mark in these territories. Additionally, the extremely high population densities of the Asia Pacific regions are increasing the prospect of a successful aged care market in the near future, provided there is sufficient funding to set the ball rolling.

China, India to Shape Future of Global Mica Market

Mica is a term given to a group of minerals distinguished by their hexagonal atomic structure. This structure means that the minerals can be made into extremely thin sheets without any loss in their mechanical, physical, and electrical properties. Mica remains an extremely poor conductor of heat and electricity even in the form of sheets with a thickness of less than 1 millimeter and can thus be used as an insulator. This property of mica minerals has been vital to driving the global mica market.

Mica is extracted from all three types of rocks as a byproduct of feldspar mining. The major product types in the global mica market are ground mica, sheet mica, block mica, and built up mica. These products are used in different applications and are also produced in different parts of the world.

Global Mica Market Driven by Rising Demand from Paints and Coatings Industry

One of the main uses of mica is as an additive in paints and coatings to improve their luster. Paints including mica not only appear brighter and more vivid than other formulations, but also remain so for longer periods. The high resistance mica shows against heat and humidity also means that paints and coatings including mica have a longer shelf life, as mica protects them from harmful environmental actors to some extent.


The global paints and coatings market is experiencing a steady rise at present due to the global construction industry boom. As a result, the demand for mica is growing steadily. Developing economies such as China and India have a flourishing construction industry and are thus crucial to the global mica market’s progress in the coming years. These two countries are also among the largest producers of mica in the world, and India has been shown to contain some of the world’s largest mica reserves. The dynamic economies of these two countries are thus crucial for the global mica market.

Use in Consumer Electronics Propels Global Mica Market

The increasing demand for consumer electronics in emerging economies also spells good news for the global mica industry. Mica is increasingly being used as an insulating agent in consumer electronics due to its light weight and high mechanical strength. This is another key factor expected to affect the growth of the mica market in the coming years.

Global 3D Printing Gases Market: Rising Application Scope of 3D Printing Propels Market

In rapid prototyping and metal component production, a reliable and efficient production process is all-important. Additive manufacturing, commonly known as 3D printing, requires careful selection of industrial gases to ensure the quality of the final product. 3D printing requires high tolerance standards for which argon and nitrogen are commonly used to provide the inert atmosphere.

Q. What are the requisites of additive manufacturing processes?

A. Additive manufacturing gives the best results if the external environment is perfectly favorable. In metal additive manufacturing, the build-up of components in a controlled environment and minimizing the infiltration of impurities into the materials is of utmost importance. For example, the use of industrial gases such as argon and nitrogen creates an environment which is best suited for building metal parts use in the automotive and aerospace industries.

Q. Is the selection of gas important for 3D printing? Which gas best serves the need?

A. Yes, enormously. The selection of high-purity atmospheric gases is critically important for carrying out additive manufacturing. 3D printing involves the localized heating of metals; it thus requires a gas that can prevent oxidation of the metal and limit the impact of stresses during the reaction.

Argon provides the most inert atmosphere for the majority of 3D printing processes. In the manufacture of specialty metal powders employing gas atomization techniques, argon provides the highest degree of inertness possible in the atmosphere. Several 3D printing processes employ high temperatures, wherein oxygen and nitrogen react with advanced materials to form compounds that are detrimental to health. The inclusion of these detrimental oxides and nitrides could result in defects in the final product. 


Argon prevents oxidation of the metal and other reactions that can take place, thereby limiting the impact of stress during the process. Not only this, argon can be mixed with gases to form specialty blends as required.

Q. How is argon suitable for specialty 3D printing processes?

A. In specialty 3D processes such as selective laser melting (SLM), the effect of inert gas flow in the heating chamber creates a huge impact on the reproducibility of key attributes of the final product. For instance, in the construction of porous titanium components, the effect of gas flow impacts the porosity and compression strength of the metal powder. Hence, the flow of the gas in the chamber is related to characteristics of the manufactured parts.

The use of argon gas creates the perfect environment to carry out selective laser melting. The use of argon keeps a tight control on the atmosphere, which is free of oxygen. Using this process with considerably high amounts of argon, however, requires an oxygen monitor as a safety measure.

Q. What are the growth prospects of the 3D printing gases market in the future?

A. The use of 3D printing technologies across a host of applications holds promise for the 3D printing gases market. The medical sector is viewed as one of the early adopters of 3D printing with other industry sectors such as aerospace, automotive, architecture, and fashion expected to follow suit.

Leading Brands in Global Ready to Drink Tea and Coffee Market Exploring Mergers and Acquisitions to Gain Lion’s Share.

Ready To Drink (RTD) Tea And Coffee Market
In response to the changing lifestyle, the preferences of consumers have also dramatically changed. The rising willingness of people to spend on ready-to-eat options has proven a major boon for the food and beverages industry. The demand for ready to drink (RTD) tea and coffee has thus considerably increased in the last few years. The market is also expected to gain considerable momentum as ready to drink tea emerges as a new staple in beverages.

Q: How is urbanization responsible for driving growth in RTD tea and coffee market?

A: As per a report published by the Tea Association of the U.S., tea is the second-most highly consumed beverage in the world. The industry has significantly benefited from the proliferation of non-traditional retail outlets such as mass merchandise, warehouse club, drug stores, convenience stores, and gas marts. In the ready to drink tea market, the iced tea segment has exhibited growth at an impressive rate in the last few years. The market has also substantially benefitted from the introduction of functional beverages and the increasing urbanization.

Emerging economies in Asia Pacific and Central and South America have proven especially lucrative for the global ready to drink tea and coffee market. Furthermore, consumers nowadays are more informed about the antioxidant properties of tea and the health benefits, such as such as instant energy boost and low calories, it offers. This has subsequently led to a paradigm shift in consumer preference from carbonated drinks to healthier beverages such as tea and coffee. The demand from the market for RTD tea and coffee is therefore being fuelled considerably.


Besides this, the café culture has become quite popular among the urban youth, which has been significantly aiding the expansion of the global RTD tea and coffee market. The success of coffee chains has prompted tea vendors to diversify their production and marketing strategies. Numerous cafes are thus launched offering tea- and coffee-based drinks with health benefits. This has helped in augmenting demand from the global market for RTD tea and coffee.

Q: How are major players operating in the market gearing to battle for higher revenues?

A: Coca-Cola Co. and PepsiCo. Inc are clearly the best known players in the global ready to drink tea and coffee market. These companies collectively hold a substantial share in market, much of which is obtained through their partnership with Unilever, which also owns Lipton. As per a recent CNBC report, PepsiCo gained a lead over Coca-Cola Co. in 2014 with its offering called Pure Leaf, which witnessed an exponential 49% surge in sales in that year. Apart from entering into partnerships, these companies are capitalizing on the rising health consciousness of consumers to gain competitiveness in the market.

Leveraging mergers as a winning strategy, one of the leading vendors in the RTD tea and beverages market, Starbucks Corporation, has joined forces with Anheuser-Busch in June 2016. These two companies will produce and distribute RTD Teavana tea to take on competing brands. Teavana tea is expected to be launched first in the U.S. in the first half of 2017. Earlier, Teavana was acquired by Starbucks in 2012 in a bid to expand its reach in the tea market.


Mergers and acquisitions have therefore emerged as potent solutions for vendors to gain the lion’s share in the global RTD tea and coffee market. 

Rising Mortality due to CVD Creates Million-dollar Opportunity for Heart Health Supplements Market.

Heart Health Supplements Market, Heart Health Supplements
According to the WHO, cardiovascular diseases are the number one cause for death among people across the globe. In 2012, around 31% of the deaths reported worldwide occurred due to cardiovascular diseases (CVDs). Due to a high prevalence of heart diseases among people, there has been an increase in the demand for heart health supplements. Governments and regulatory bodies too are contributing to the heart health supplements market by funding programs to create awareness among the public about heart diseases, states a research report by Transparency Market Research (TMR).

It has been found that heart ailments, which were previously considered to affect mostly men, are equally affecting women. Women having reached their menopause at a greater risk of suffering from some form of heart disease and so are young women with multiple risk factors. Therefore, it becomes very essential to take preventive measures against heart diseases and maintain optimal heart health. Many consumers now regard heart health supplements as a safe and effective way to keep their heart in good health.


In this blog post, TMR answers three critical questions about the global heart health supplements market:

Q1. What benefits of heart health supplements are boosting their sales?

With a decline in the quality and quantity of nutrition intake over the past few years, there has been a greater interest in all kinds of nutritional supplements. The trend also applies to heart health supplements. As per The American Heart Association (AHA), heart health supplements such as antioxidants can benefit those with a risk of CVD. Thus, the use of antioxidants for the prevention of CVDs is positively impacting the heart health supplements market.

Vitamin E is another heart health supplement that is prescribed to patients with a high risk of cardiovascular disease. Vitamin E works by detoxifying the free radicals in the body that cause damage to artery walls. Several clinical studies have shown that vitamin E can lower the risk of coronary heart diseases amongst middle-aged and aged people. Thus, vitamin E supplements are increasingly being prescribed, benefiting the heart health supplements market.

Heart health supplements such as omega-3, especially, come to the aid of vegetarians who do not eat fish. Omega-3 fatty acids are required for the healthy functioning of the heart. Supplementing their diet with omega-3 fatty acids can thus help vegetarians in getting the required amount of docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) necessary to lower triglycerides. Omega-3 fatty acids are among the most commonly prescribed heart health supplements and play a pivotal role in boosting the market.


Q2. What are the factors that will challenge the growth of the heart health supplements market?

While several studies prove the efficacy of supplements having a positive effect on patients with CVD risk, there exist several other research reports that null the benefits of heart health supplements. According to a WHO report on prevention of cardiovascular disease, antioxidant vitamins are not recommended for coronary heart disease (CHD) or CVD patients. Such reports can impede the growth of the heart health supplements market by adversely impacting consumer confidence.

Q3. Which region is expected to be the largest market for heart health supplements?


North America is currently dominating the heart health supplements market, with the U.S. being the largest consumer of these supplements. However, the market in the region is expected to reach a point of saturation soon and manufacturers will gradually shift their focus to the emerging economies in Asia Pacific. The rise in the disposable income and the rising prevalence of heart diseases in Asia Pacific will further fuel the demand for heart health supplements in the coming future.

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