Green Coffee Bean Extract Market Driven by Increasing Demand for Dietary Supplements

Green coffee bean extract is obtained from coffee beans before they are roasted. The chemical composition of coffee beans changes drastically due to the roasting process; primarily, the roasting process gets rid of significant quantities of chlorogenic acid. The USP of green coffee bean extract is the retained chlorogenic acid, which is purportedly beneficial in weight loss. Chlorogenic acid is claimed to have an effect on the way the body metabolizes glucose and slow down the absorption of the same into the bloodstream following digestion.

Increasing Demand for Dietary Supplements Drives Green Coffee Bean Extract Market

The primary driver for the global green coffee bean extract market is the established presence of the dietary supplements industry in developed regions and the easy availability of distribution channels. Due to the increasingly hectic lifestyle of modern consumers, dietary supplements with purported health benefits are becoming increasingly popular. Dietary supplements can top up the nutritional profile of a consumer’s diet, making up for the absence of a well-balanced diet.

In developing regions, the increasing Westernization of the indigenous culture and the increasing spending power of consumers have driven the market for green coffee bean extract market. The increasing awareness about dietary supplements among consumers in countries such as India, South Korea, China, and Japan is another major driver for the green coffee bean extract market in Asia Pacific.

Lack of Scientific Evidence of Health Claims Restrains Green Coffee Bean Extract Market

Despite the increasing popularity of green coffee bean extract, the market is held back by the lack of scientific backing to the health claims promoted by vendors. The sale of green coffee bean extract for weight loss is highly regulated in North America, where the FDA has distanced itself from the green coffee bean extract market. Improved trials to demonstrate the efficacy of green coffee bean extract is the major opportunity for vendors operating in the global market for the same.

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