According to the WHO, cardiovascular diseases are the number one cause for death among people across the globe. In 2012, around 31% of the deaths reported worldwide occurred due to cardiovascular diseases (CVDs). Due to a high prevalence of heart diseases among people, there has been an increase in the demand for heart health supplements. Governments and regulatory bodies too are contributing to the heart health supplements market by funding programs to create awareness among the public about heart diseases, states a research report by Transparency Market Research (TMR).
It has been found that heart ailments, which were previously considered to affect mostly men, are equally affecting women. Women having reached their menopause at a greater risk of suffering from some form of heart disease and so are young women with multiple risk factors. Therefore, it becomes very essential to take preventive measures against heart diseases and maintain optimal heart health. Many consumers now regard heart health supplements as a safe and effective way to keep their heart in good health.
In this blog post, TMR answers three critical questions about the global heart health supplements market:
Q1. What benefits of heart health supplements are boosting their sales?
With a decline in the quality and quantity of nutrition intake over the past few years, there has been a greater interest in all kinds of nutritional supplements. The trend also applies to heart health supplements. As per The American Heart Association (AHA), heart health supplements such as antioxidants can benefit those with a risk of CVD. Thus, the use of antioxidants for the prevention of CVDs is positively impacting the heart health supplements market.
Vitamin E is another heart health supplement that is prescribed to patients with a high risk of cardiovascular disease. Vitamin E works by detoxifying the free radicals in the body that cause damage to artery walls. Several clinical studies have shown that vitamin E can lower the risk of coronary heart diseases amongst middle-aged and aged people. Thus, vitamin E supplements are increasingly being prescribed, benefiting the heart health supplements market.
Heart health supplements such as omega-3, especially, come to the aid of vegetarians who do not eat fish. Omega-3 fatty acids are required for the healthy functioning of the heart. Supplementing their diet with omega-3 fatty acids can thus help vegetarians in getting the required amount of docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) necessary to lower triglycerides. Omega-3 fatty acids are among the most commonly prescribed heart health supplements and play a pivotal role in boosting the market.
Q2. What are the factors that will challenge the growth of the heart health supplements market?
While several studies prove the efficacy of supplements having a positive effect on patients with CVD risk, there exist several other research reports that null the benefits of heart health supplements. According to a WHO report on prevention of cardiovascular disease, antioxidant vitamins are not recommended for coronary heart disease (CHD) or CVD patients. Such reports can impede the growth of the heart health supplements market by adversely impacting consumer confidence.
Q3. Which region is expected to be the largest market for heart health supplements?
North America is currently dominating the heart health supplements market, with the U.S. being the largest consumer of these supplements. However, the market in the region is expected to reach a point of saturation soon and manufacturers will gradually shift their focus to the emerging economies in Asia Pacific. The rise in the disposable income and the rising prevalence of heart diseases in Asia Pacific will further fuel the demand for heart health supplements in the coming future.