Rising Application in Pharmaceutical and Animal Feed Industry to Fuel Sales of Tocopherol

After nearly a century of aggressive research and thousands of publications, experts are yet to confirm the physiological functions of tocepherol, alternatively known as vitamin E. However, available evidence suggest its role in cell homeostasis occurring through the modulation of specific genes involved in inflammatory, proliferative, metabolic, and antioxidant pathways.

Due to the potential benefits of tocopherols in the treatment of diseases such as Parkinson’s disease, neurogenic problems, lung cancer, Huntington's chorea, oral cancer, restless leg syndrome, and others, their demand has been persistently rising over the past few years. Spurred by factors such as the rising health consciousness among people living around the world, a rapidly graying population, and the rising adoption across the pharmaceutical and animal feed industry, Transparency Market Research (TMR) projects the global mixed tocopherol market to exhibit a positive 4.6% CAGR between 2016 and 2024. TMR forecasts the market to reach US$3.04 bn by the end of 2024. It was valued at US$2.03 bn at the end of 2015.

Q: Which regional segments will prove most lucrative for global mixed tocopherol market?

A: Presently, North America and Europe are at the forefront of the global mixed tocopherol market. These regions collectively held over 60% of the overall market in 2015. Of these, Europe emerged as the dominant regional segment. However, TMR forecasts the Asia Pacific market for tocopherol to expand at a higher pace than other regions in the forthcoming years. 

The rising consumption of tocopherol across diverse industries, such as pharmaceutical, cosmetics, and animal feed, will boost the Asia Pacific market. It will also gain from the vast and easy availability of sources of raw materials such as coconut or palm oil in the region.

Q: What factors will encourage sales of mixed tocopherol worldwide?

A: Mixed tocopherol producers are primarily capitalizing on the increasing geriatric population and the rising demand for health supplements. With people around the world becoming more concerned about their health and well-being, the consumption of mixed tocopherol is expected to rise.

Tocopherol-rich health supplements have become more popular among the younger population looking to increase their physical endurance and gain muscle mass. Likewise, the demand for alpha tocopherol supplements is rising among aged people since they improve bone density thus reducing the chances of fractures. Benefits offered alpha tocopherols are validated by acclaimed health publications such as the American Journal of Clinical Nutrition. A recent report published in the journal has linked daily consumption of alpha topcopherol-based supplements with over 22% reduction in the risk of bone fracture among adults.

Spurred by the aforementioned factors, besides rising awareness about its benefits in beauty and skin care, tocopherol producers are expected to witness rising demand in the near future.

Q: What strategies have proven most lucrative for enterprises operating in the mixed tocopherol market?

A: Accounting for a significant share in the market, DSM N.V. enjoyed dominance in the global mixed tocopherol market in 2014. In order to gain a competitive advantage amidst a high level of consolidation, leading players are highly reliant on innovation and research and development. They are also focusing on the launch of new products to gain a competitive edge in the market.

For instance, in December 2015, Archer Daniels Midland Company (ADM), one of the largest food ingredient providers in the world, strengthened its product offerings by launching vitamin E products called Novatol Sunflower Vitamin E Succinate and Novatol Sunflower 5-67 Vitamin E.

These companies are also expected to capitalize on the increasing demand from leading pharmaceutical and cosmetics companies. Furthermore, with local industries aiming to establish a footprint in their domestic cosmetics market, the demand for mixed tocopherols is expected to increase considerably in the forthcoming years.


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