Alarming Rise in Insect Borne Diseases to Drive Sales of Body Worn Insect Repellents

With the panic caused by the rising number of Zika cases across the world, countries are increasing their focus on spreading awareness regarding mosquito and other insect-borne diseases and preventive measures. Owing to the mounting number of diseases caused by insect bites, the demand for body worn insect repellents has substantially increased over the last couple of years. The application of body worn insect repellents is comparatively high in the oil and gas and mining industries and the agricultural sector as workers in these sectors are exposed to insects and thus prone to diseases caused by insect bites. 

According to a research report published by Transparency Market Research (TMR), the global body worn insect repellent market is likely to exhibit a 7.4% CAGR from 2015 to 2021. In 2014, the global body worn insect repellent market was worth US$230 mn and is likely to touch a valuation of US$378.3 mn by 2021. Oil and creams emerged as the leading product segment with a share of 67.2% in 2014 and is expected to retain a lead until 2021. 

Q. How are developing economies contributing to the growth of the body worn insect repellent market?

According to a recent World Health Organization (WHO) report, the leading cause of death among children in countries in Latin America and Asia is dengue. As a result of this, governments of several developing regions are initiating campaigns to promote preventive measures against insect borne diseases. Owing to the rising number of incidences of yellow fever, malaria, and dengue, the demand for body worn insect repellents is substantially high in countries such as Brazil and India. The Western Pacific region, the Americas, and Southeast Asia are reported to be the regions that are highly affected by insect borne diseases. As insect worn repellents guard people against insect bites, they are in high use among workers in the oil and mining and the agricultural sector. 

Manufacturers of body worn insect repellents offer three product variants but the most effective oils and creams contain diethyltoluamide (DEET), IR 3535, eucalyptus oil, picardin and lemon. However, recently, a team of experts in the U.K. launched a DEET free body worn insect repellent, Moskito Guard, to combat the rising penetration of Zika virus and other insect borne viruses. 

Q. What factor is likely to act as a barrier to the adoption of insect repellents in developed nations?

The adoption of body worn insect repellent products in developing regions is likely to rise over the forthcoming years. On the other hand, in developed countries, the demand for insect repellents is likely to be impeded due to the implementation of strict regulations. Organizations such as FDA and the U.S. Environmental Protection Agency (EPA) have strict quality and safety regulations. These standards mandate insect repellent products to be validated before their launch in the market. Furthermore, the scope of enhancing the consumer base in countries such as Canada and the U.S. is relatively low for manufacturers. 

Q. Which product segment is likely to generate the highest revenue?

Oil and creams emerged dominant among all product segments with a share of almost 67.2% in the global body worn insect repellent market in 2014. Body worn insect repellents are available in three forms such as apparels, stickers and patches, and oils and creams. Owing to the fact that oil and creams are easy to use, their demand is increasing at a substantial rate across the world. The rising demand for natural and plant based oil and creams is an opportunity which manufacturers can capitalize on. As natural products are perceived to be safer among consumers, their demand is expected to steer the growth of the global body worn insect repellent market over the next few years. 


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