Increasing Requirement for Improved Enterprise Mobility to Bode Well for Growth of Global Hybrid Device Market

A hybrid device is a combination of portability, flexibility, and productivity of a touch interface and a keyboard within a single device. Hybrid devices feature convenient storage and capturing of personalized information and also enable swift navigation by utilizing a touchscreen or stylus. The increasing requirement for improved enterprise mobility has immensely impacted the demand for hybrid devices globally. 

Transparency Market Research (TMR), a market research company, throws light on the various advantages and uses of hybrid devices in various industries and companies. The top strategies adopted by the key players operating in the market for a better market penetration have also been encapsulated under this study.

Q. Which industries extensively deploy hybrid devices and why?

Hybrid devices are extensively deployed within numerous industries demanding increased amount of mobility including healthcare and retail sectors. In these industries, hybrid devices aid in exercising mobility solutions for improving productivity and sales as well as to drive customer engagement.  In addition, within the healthcare industry, hybrid devices enrich and improve communication between nurses, hospital staff, and doctors by permitting caregivers to update, read, share, and insert information of patients digitally from one device to the other. Furthermore, these devices enable companies in storing of crucial data, while enabling productivity and efficiency of a mobile workforce. 

Q. Which ways will the challenges and drivers impact the market dynamics? 

The increasing demand for devices having long battery life is a key factor providing impetus to the growth of the global hybrid devices market. In addition, the adoption of touchscreen technology also makes tasks such as navigation, etc. intuitive, quicker, and easier, thus fuelling the development of the hybrid devices market. In addition, the switching of operating systems to Android from Windows as per the application is a chief opportunity seen in the market. On the other hand, the heavy weight and soaring prices of hybrid devices may restrain their adoption, thus negatively impacting the growth of the market. 

Q. Which competitive strategies are being adopted by the prominent players in the global hybrid devices market?


The top strategies being adopted by the prime players in the market include the delivery and manufacturing of products based on different market constraints and needs. For example, Hewlett-Packard Development Company targets on making and delivering products keeping in mind the varying market constraints and needs. On the other hand, based on screen size, the manufacturers of HP are launching different hybrid devices having different screen sizes such as HP Pavilion x360 which are being introduced in 11.6 and 13.3 inch models. All of this provides ample options for consumers as per their comfort and need. Hewlett-Packard Development Company is also continuously bringing improvements in its technology so as to increase battery life of hybrid devices and lower the lagging connectivity. 

Q.Which end use and geographical segments lead the global hybrid devices market?

The end use segment of personal use held the top share of US$1.6 bn in the market in 2014, on the basis of revenue. It has been predicted that this segment will maintain its superiority in the coming years. On the other hand, the telecom and IT industry is poised to be the most lucrative end use segment in the market in the coming years and will rise at a whopping 25.4% CAGR between 2015 and 2022. 


Region-wise, North America emerged as the top consumer of hybrid devices in the past owing to the early adoption of these devices in this region. This region held a share of US$1.6bn in 2014, in terms of revenue and is predicted to lead the market in forthcoming years owing to rising older PCs’ replacement and the introduction of Windows 10. However, the Asia Pacific is poised to experience the swiftest development in the market in forthcoming years. 

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