General Medicine Education Publishing Market to Gain from Popularity of Online Education

The global general medicine education publishing market has been steadily advancing due to the expansion of several associated markets. The necessity of primary healthcare, the growing online education industry, and the popularity of eBooks are a few of the key drivers of the global general medicine education publishing market. The major restraints include decreasing enrolments of students into the medical stream owing to higher fees, the unavailability of modern technology in emerging countries, and macroeconomic policies associated with reimbursements.

Also known as “internal medicine”, general medicine deals with the diagnosis, prevention and treatment of diseases. Internists, physicians who practice general medicine, are capable of dealing with all kinds of problems that a patient brings- whether simple or complicated. Chronic illnesses and incidence of several diseases simultaneously attacking a patient are some of the situations internists excel at. Some of the internists are known as “hospitalists”, as they are concerned providing care to the patients. More number of students have been opting to study medicine, and this has proved to be beneficial to the general medicine education publishing market. 


The leading companies in this field are Wolters Kluwer, Springer Books, Reed Elsevier, McGraw-Hill, John Wiley & Sons Inc., and Kaplan. 

Q.  How has online education affected the general medicine education publishing market?

The growth of the online education market has led to the expansion of the general medicineeducation publishing market in recent times. By the end of 2015, the online education industry was pegged at US$100 bn in terms of revenue. This boom in the online education industry has directly affected the general medicine education publishing market since a number of organizations and institutes are using the Internet as a tool for providing distance learning to students.

The global general medicine education publishing market is expected to rise gradually to US$2.4 bn by 2018. Presently, North America leads the market and will continue to do so till 2018, when it is projected to hold 51.9% of the total market for global general medicine education publishing.

The expansion of custom content publishing market and the incidence of illnesses caused by lifestyle factors will also benefit the general medicine education publishing market over the coming years. 

Q. What are the key segments of the global medicine education publishing market?

In broad terms, the global general medicine education publishing market is divided on the basis of two parameters: one criteria is type of publishing and the other is region.  

On the basis of online and electronic publishing, the key segments are digital and electronic reference books and textbooks, hospital training, multimedia content, distance learning, online reference tools and mobile applications. In the print segment, custom content publishing, print reference books and textbooks, hospital training, distance learning, and testing and self-assessment are the major segments in the market. 

The custom content publishing segment is expected to dominate with a 57% share in the market by the end of 2018. While the custom content publishing segment leads the market, online reference tools such as WebMD and Micromedex are the second leading segment, followed by eBooks, printed reference books, and textbooks. Since the custom content publishing market is highly-priced, it will continue to lead the market in terms of revenue, experts opine.

According to geography, the market for general medicine education publishing is categorized into Asia, North America, Europe, and Rest of the World.

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