Leading Players Forge Partnerships to Augment Positions in a Highly Fragmented EMEA Free-to-air Services Market

The Europe, Middle East and Africa free-to-air (FTA) services market is highly fragmented. In 2015 the top five players, namely British Broadcasting Corporation, RTL Group, Deutsche Telekom AG, ITV Plc., and Mediaset SpA accounted for under 20.0% of the market. The market is conducive for aspiring players and hence, going forward it will likely see a lot of new entrants and the competitive landscape will continue being fragmented. At present, a host of companies are foraying into the market, particularly in the areas of internet TV and pay TV in countries of Germany, Austria, and the U.K. 

Further, prominent players such as Sky TV too are making efforts to enhance their market positions by forging long-term partnerships. The Europe, Middle East and Africa market for free-to-air services is slated to expand at a healthy CAGR of 11.8% during the period from 2016 to 2024 to reach a value of US$155.8 bn by the end of 2024 from US$63.98 bn in 2016.

Cable television leads the market with a lion’s share in it. What are the reasons for its breakout success?

The market for free-to-air services in the Europe, Middle East and Africa can be classified on the basis of devices into satellite television, cable television, mobile television, and radio. Among them, the cable television segment enjoys a stronghold in the market with almost three-fourths share in it, in terms of value. In the upcoming years too, the segment is expected to retain its leading share due to its affordability, easy access, and an already huge pool of users. 

The satellite television segment follows in the second position, but is expected to outpace all others in terms of growth rate in the near future. This is because of a number of European nations fast opting for digital TVs, thereby filliping the demand for satellite TV free-to-air services. The reason for the shift towards digital TVs is because of its enhanced video quality and access to the popular HD channel services.

For Technological breakthroughs, Value chain and stakeholder analysis Press Release : http://www.transparencymarketresearch.com/pressrelease/emea-free-to-air-service-market.htm

What factors are stoking market growth in the region?

The robust usage of internet services coupled with the availability of high speed internet in the Europe, Middle East and Africa has stoked the market for free-to-air services in the region by making it possible for users to stream HD videos and other FTA services. The growing smartphone penetration and rapid shift among its users to 4G and high-speed Wi-fi services too has augured well for the market. Europe at present leads the market with a significant share and will continue doing so in the years ahead on the back of quick adoption of key services in the market. 

How can ultra-HD services fillip the market?

Despite the swift uptake of 4K and 8K videos, movies, and TV channels across Europe, Middle East and Africa, the players in the region are still not being able to successfully provide ultra-HD services to most users on account of its steep costs. The unrealized revenue from this service is substantial. The problem is compounded by the fact that while users have difficulty in accessing UHD FTA services, they can easily access UHD televisions. Further, TV subscriptions and bundles are comparatively cheaper and the huge amount of data guzzled while streaming of UHD videos costs much more.


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