MENA Cosmetic Skin Care Market Gaining From Popularity of Organic Ingredients

Cosmetics are products used to enhance the appearance of the body, primarily face and hair, although the application of cosmetics has stretched to several other body parts in the recent past. Moreover, skin care also includes other wellness aspects of human body such as rehabilitation and rejuvenation at spas and Ayurveda therapy. With the emergence of social media and urban lifestyle, the demand for cosmetic skin care products and therapies that add to the personality and defy age has rapidly increased. As per a recent report by Transparency Market Research (TMR), the market for cosmetic skin care in the Middle East and North Africa (MENA) will expand at a healthy rate of 8.0% during the forecast period of 2016 to 2024. The TMR report evaluates that MENA cosmetic skin care market was worth US$3.18 bn in 2015, and estimates it to be worth US$6.29 bn by the end of 2024.

Which factors will impact the demand in the near future?

Advantages of organic ingredients over chemicals is an emerging trend in the market for cosmetic skin care. In addition to that, growth in aging population, rise in disposable income, heavy research and development in the field to produce more effective products, and change in lifestyle are some of the other key factors favoring the MENA cosmetic skin care market. Lagging awareness about skin care products and stringent government regulations pertaining to the use of several products are hindering the growth rate of the market. Rise in medical tourism, aggressive product promotion, and emergence of e-commerce is opening new avenues for the players in the Middle East and North Africa cosmetic skin care market.

Which segments are most profitable in MENA cosmetic skin care market?

Based on product, the cosmetic skin care market in the Middle East and North Africa is segmented into skin whitening, anti-aging, anti-acne, sensitive skin, bath and shower, dry care, and intimate hygiene. Out of these, anti-aging segment served 25.2% of the demand in 2015 and is expected to remain most lucrative segment in the near future, owing to rise in consumer expenditure on premium products.

Based on distribution channel, report bifurcates the market into hyper markets and super markets, convenience stores and departmental stores, spas, and pharmacies, and rates the segment of super markets and hyper markets to remain most profitable as these stores offer a wide range of products for the consumers to choose from. Regionally, the report adjudges the Middle East as much larger market in comparison to North Africa, primarily gaining demand from the countries of UAE, Saudi Arabia, and Jordan. 

What is the nature of competition among the leading vendors?

The cosmetic skin care market in the Middle East and North Africa is moderately consolidated between five players who collectively accounted for 45.3% of the shares in 2015. These five companies are L’Oreal S.A., Procter & Gamble, Unilever Group, Beiersdorf AG, and Avon Products. Introducing innovative products, mostly with organic ingredients, and aggressive market are the key strategies adopted by these players to maintain their stronghold over the market.


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