Changing Work Patterns and Demands Shape Global Enterprise Mobility Market

Enterprise mobility has assumed paramount importance in today’s hyper-connected world ruled by mobile devices like tablets, laptops, and smartphones. Employees on-the-go or working remotely are constantly demanding seamless mobility of corporate data. As a result, the global enterprise mobility market is expected to expand at a cracking pace in the years to come. A report by Transparency Market Research predicts the global enterprise mobility market to clock a phenomenal 24.7% CAGR from 2015 to 2022. Rising at this rate, the market is expected to be worth US$510.39 bn by 2022 from US$86.36 bn in 2014.

What is shaping the competitive landscape of the market?

The global enterprise mobility market is fragmented to a great extent on account of numerous global IT majors operating in its. Competition is stiff due to the companies expending a lot of money on innovating advanced solutions for clients’ needs. Most of them are leveraging strategic acquisitions and collaborations for expanding their geographical footprints and tapping into a larger client base.

In March 2015, for example, Hewlett-Packard Development Company acquired Aruba Networks to allow and accelerate its enterprise transition to a converged campus network. Similarly, Avaya, Inc. acquired Canada-headquartered Esna Technologies, Inc. in 2015 to bolster its technology in the field of communications-enabled applications for both small and big companies. Esna is a provider of embedded real-time communication and collaboration solutions.

What factors will stoke the phenomenal expansion in the market?

Some of the key benefits of enterprise mobility solutions is the efficiency they bring in operations. With companies growing in the size of their operations, expanding geographical presence, and hiring more employees, the need to integrate operations and communications channels has become necessary. This will predictably push up demand for enterprise mobility solutions.

Other factors stoking demand for enterprise mobility is the increasing uptake to various handheld devices across organizations and rising popularity of policies such as bring-your-own-device (BYOD) and choose-your-own-device (CYOD).

One issue dogging the global enterprise mobility market is the data security. With so many platforms across which data can be accessed, vulnerability of critical business data increases. This concern can clip the market’s growth considerably with data sensitive enterprises in sectors such as defense, banking, financial services and insurance, and healthcare being extra cautious about adopting enterprise mobility solutions. This, coupled with rising instances of extremely sophisticated and complicated data breaches, will likely dampen the demand.

To overcome such a challenge, savvy players are already coming up with more reliable and secure software applications in the domain of enterprise mobility to win over consumers’ confidences.

How is the market dynamics slated to change from a geographical standpoint in the years to come?

From a geographical standpoint, North America at present dominates the global enterprise mobility market. In 2014, the region’s market grossed US$25.18 bn in revenue – an equivalent of 29% of the overall global market’s revenue. The presence of numerous prominent vendors and the swift uptake of technologies are primary reasons for North America’s dominance over the market.

Going forward, however, Asia Pacific is expected to overtake North America in terms of growth rate because of the increasing uptake of mobile devices by employees, popularity of cloud infrastructure, growing end-use sectors, and higher demand for digital advancements across enterprise infrastructures.


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