Increasing Health Concerns and Rising Popularity of Energy Drinks to Drive the Energy Drinks Market

Energy drinks are gaining huge popularity among all the age groups due to the health benefits associated with them. There is a huge percentage of people consuming energy drink over a carbonated drinks from past couple of years. The growth of the energy drinks market is primarily driven by growing awareness about health in young age group. Depending on the type of juices and their benefits, demand for the market of energy drinks is likely to grow in the coming years. Energy drinks market face stiff competition from packaged juice, malted health drinks, and aerated beverages.

Which are the key drivers and restraints influencing the growth of the global energy drinks market?
Raising health concerns and increasing popularity of energy drinks are anticipated to boost the market for energy drinks. In addition, significant increase in number of sports and athlete persons are likely to support the growth in this market. Sugar free energy drinks are gaining high popularity owing to increase in number of cases of diabetics and other sugar related diseases. Energy drinks have formed an integral part of parties, celebrations, and social gatherings, resulting in rapid growth of the market across the globe. Packaging of energy drinks also plays a crucial role in the market due to which many manufacturers are coming up with attractive packaging for energy drinks.
On the other hand, certain energy drinks contain ingredients that are harmful for the health of children, limiting the growth of energy drinks market. Furthermore, energy drinks containing alcohol cause side effects on health thus expected to witness sluggish growth in the coming years. This in turn likely to hamper the growth of market size for energy drinks market.
Which are the leading segments of the global energy drinks market?
Geographically, the global energy drinks market can be fragmented into different regions such as Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America is the leading region in the energy drinks market and is expected to dominate the market in the coming years, owing to factors such as rising health awareness and changing lifestyle. Developing countries from Asia Pacific regions are likely to increase their sales on account of dynamic economies and growing young consumer base.
However, the Middle East and Africa is about to witness low growth rate due to lack of product awareness and low disposable income. Increased marketing efforts from leading market players and growing consumer adoption are likely to provide steady growth for market in the Europe.
Which are the key players leading the global market for energy drinks?
Competitive analysis of individual regional segment brings an overview of current standing and market share of the key players. Some of the prominent players present in the market include Red Bull GmbH, Hansen Natural Corp., The Coca-Cola Company, and PepsiCo. Market participants are continuously coming up with new energy drinks variant such as natural energy drink and sugar free energy drink to cement their position in the global energy drinks market.
Ichitan Group on 23rd March 2017, announced the launch of T247 energy drink for younger generation across the globe. Ichitan’s green-teas drink is the leading product and it aims come up with two or three new products every year.


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