Demand for Accurate Diagnosis to Curb Incidence of Chronic Ailments Boosts Global Culture Media Market

The startling rise in chronic ailments as witnessed across the world has compelled governments to invest bolster research on effective models of diagnosis. Moreover the rising chronic illnesses have led the healthcare sector into exploring indication-specific line of treatment, which in turn is the chief driver of the global culture media market. Research and development targeted at finding novel therapeutics to be used in disease diagnosis is further enabling growth in the market.

Against the backdrop of the rising geriatric population and increasing incidence of infectious diseases, the market is expected to showcase a CAGR of 7.7% between 2017 and 2025. If the rate holds true, the market will reach US$10.1 bn by the end of 2025, from its earlier valuation of US$5.2 bn in 2016. Considering the rising use of culture media in food analysis, molecular biology, environmental analysis, and industrial application, the pace of gains is likely to remain impressive for the market in the forthcoming years.

However, high cost incurred on the preparation of various media culture and stringent norms implemented on advanced manufacturing associated with culture media could threaten the market’s growth to an extent. 

Q: Which end-use segment will offer most lucrative opportunities for enterprises operating in the global culture media market?

Among end users, holding nearly 43.5% of the global market, hospitals constituted the leading segment in 2016. However, the hospital segment will show no more than a marginal rise in the coming years. Nonetheless, the rising emphasis given to the full-fledged hospital care across nations will enable the segment remain dominant in the market. Furthermore, the rising investment to improve healthcare infrastructure, especially across emerging nations will reflect positively on the segment, thus fuelling the demand for culture media in the coming years. Other segments exhibiting increasing demand for culture media are research institutes, diagnostic centers, and academic institutions, 

Q: What strategies are the most popular among market players to expand their business footprint?

A: The global culture media market witnesses a considerably high degree of competition as most companies are engaged in consistent breakthroughs in culture media. With investment toward therapeutic discoveries escalating, the competition is likely to get fiercer in the coming years. Nonetheless, the vendor landscape in the culture media market has remained fairly consolidated as the top five companies commanded over the dominant 60% of the overall market in 2016.

Besides investment in discoveries of novel therapeutics, the companies have taken up merger and acquisition as means of expanding their geographic reach and product portfolio. An excellent example of this could be the acquisition of Life Technologies Corporation by Thermo Fisher Scientific in February 2014, intended at strengthening the latter’s bioprocessing and biosciences businesses. This acquisition helped both companies to enhance their production and development and drug delivery capabilities.

Furthermore, investment in product innovation is on the rise as well, as companies seek to gain competitive edge. A case in point for this could be Thermo Fisher Scientific as it made a hefty investment of US$396 mn in 2013 to boost its research and development program.


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