Enterprises Adopting Sustainable Juice Packaging Market Strategies to Remain Ahead of Curve

The increasing consumption of packaged food and beverages bode well for the global juice packaging market. Packaging continues to remain a well-grounded technology and potentially the most widespread method of securing products. In the food and beverages industry, especially packaging is considered an integral to its overall operations because it protects food and liquids from getting defiled or defaced.
Juice packaging in particular is intended to provide protection against damage, support, and tamper resistance. Considering the rising demand over the last couple of years, juice packaging has emerged as one of the most competitive segments in the global beverage packing industry. The market is directly affected by the rising consumption of fruit and vegetable juices around the world. This on the other hand will enable the market exhibit strong growth in the coming years.

Q: What factors support the global juice packaging market’s expansion?
A: Globally, the demand for packaged food and beverages has considerably risen, subsequently fuelling the demand for juice packaging. Factors such as the increasing disposable income of middle-income people, besides the growing number of nuclear families especially across emerging nations have bode well for the overall market. While fluctuating cost of raw materials could pose challenge, the rising demand for natural foods and beverage alternative will help keeping the demand for juice packaging high in the forthcoming years.
On the downside, stringent government norms implemented on the use of plastics could restrain the market to an extent. Accelerating carbon footprint due to the use of packaging materials derived from various resins could suppress the market’s trajectory as well. This factor will continue threatening the market’s growth as long as the juice packaging industry depends on plastic as one of their key raw materials.
Q: How will the market benefit from sustainable packaging?
A: While plastics have remained a key raw materials used by manufacturers in the production of juice packages, reports suggest them slowly moving toward sustainable packaging. On account of the implementation of stringent government regulations to curb plastic use, an upsurge in the use of juice packaging using biomaterials and eco-friendly products is witnessed. This will create lucrative opportunities for the juice packaging market’s growth in the near future. Popular beverage companies such as PepsiCo and Coca-Cola have already joined the bandwagon with their ambitious sustainable packaging strategies.
For instance, recently Coco-Cola Great Britain has unveiled their new sustainable strategy, under which it aims at increasing the recycled content in its plastic bottles from 20% to 50% by the end of 2020. Similarly PepsiCo has collaborated with The Recycling Partnerships to improve declining rate of recycling in the US. Besides these, several other companies have undertaken


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