Global Organic Personal Care Market: Increasing Popularity of Organic Products and Rising Disposable Incomes to Drive Market Growth in Near Future

The global market for organic personal care is projected to be remain fiercely competitive over the next few years because of the fast growth of the FMCG sector and growing scope for domestic players, who can manufacture products that are better suited for regional inclination. Some of the key players in the global organic personal care market include names such as The Hain Celestial Group, Kao Corporation, Johnson and Johnson Consumer Inc., Amway, and The Body Shop among others. These companies are constantly thriving for the betterment of their services and offer enhanced and innovative products to their consumers. Along with this, these companies are indulging strategic business activities such as partnerships, joint venture, mergers, and acquisitions. Furthermore, the companies are using newer technologies and are blending it with their product marketing to attract more customers. Recently, The Body Shop integrated mobile wallet system with a view to give something more than the just a way to pay for their services. The skin care and cosmetics retailer will also use the mobile wallet system to create awareness and engage users for a campaign to lobby United Nations against using animals for product testing. The brand also hopes to make use of the mobile wallet system beyond the duration of the campaign and connect more personally with its consumers. 

The global organic personal care market stood at overall worth of US$10.9 bn in 2017. This figure is estimated to rise to an overall valuation of US$18.7 bn over the course of the given forecast period of 2017 to 2022. This growth is expected to be achieved at a strong CAGR of 11.3% over the same period. 

What Factors are Driving Growth of Global Organic Personal Care Market?

In the past few years the growth of the global organic personal care market has been driven due to the increasing popularity of the organic products and soaring development in the FMCG sector. The sector of organic personal care is thus expected to grow at a steady pace owing to consistent development in the above mentioned factors. Other factor such as increasing popularity of modern channels of sales and rising disposable incomes of urban customers are also contributing significantly in driving the growth of the global market. 

The cosmetics sector has seen a substantial development in the last few years. However, the consumers are now becoming increasingly aware of the potentially harmful chemicals that are used in cosmetic formulations. This has thus led to increasing demand for organic substitutes. In addition to this, the global organic personal care market has benefitted due to the steady growth and increasing popularity of organic food sector. It has led to substantial increase in the overall demand for organic products and thus driving the global market. 

Rising air pollution levels in the cities across the globe is also acting as important factor in driving the need for organic personal care products. Air pollution heavily affects hair and skin, leading to increasing demand for hair and skin care products in the FMCG sector. The benefits offered by the organic products over the artificial products in terms of covering skin and health damages are expected to boost the growth of the global market for organic personal care. 

How will North America Fare in Global Market over Coming Years?

Geographically the global organic personal care market can be segmented into key regions such as North America, Europe, Latin America, Japan, Asia Pacific except Japan, and the Middle East and Africa. Out of the mentioned regions, market in North America is expected to remain dominant due to presence large scale network of distribution. It is expected to reach an overall valuation of uS$5.8 bn by the end of the given forecast period with a CAGR of 11.3%. Following North America market, market in Europe is expected to be most promising due to increasing preference shown by consumers towards using organic products over conventional products. The Europe market is expected to reach an overall worth of US$5.1 bn by 2022 with an impressive CAGR of 10.4%. 


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