Global Gummy Vitamins Market Catering to Children with Deliciousness

While rural communities lack the awareness and infrastructure, urban populations are failing to intake balanced diet owing to ill-eating habits driven by restless lifestyle. Both these masses are potential consumers for the market of gummy vitamins, which have emerged as strong alternative to nutrition supplements that must be taken to avoid various vitamin-deficiency diseases. Gummy vitamins are easy to be fed to children, help in filling nutritional gaps, and prompts adults to take their vitamins without smelling burps. A recent business and commerce study by Transparency Market Research (TMR) has observed that vitamin deficiency diseases such as blindness, beriberi, pellagra, scurvy, and rickets are highly prevalent across the world and consequently, the demand in the global gummy vitamins market will expand at a healthy CAGR of 5.2% during the forecast period of 2017 to 2025. The report has estimated that the opportunities in the global gummy vitamins market will reach a valuation of US$4.17 bn by the end of 2025, significantly up from its evaluated worth of US$2.68 bn in 2016.

Which factors will ensure a prosperous future of gummy vitamins market?

Ubiquity of smartphones has given strong traction to social media, which in turn has radically increased the awareness among large masses regarding the need for supplements such as vitamin A, C, E, and K on a routinely basis. As the trend of healthy living and fitness spreads among larger populations, people are quickly shifting towards gummy vitamins instead of capsules. Same delicious benefits, along with availability in different taste, shape, and color, has helped children consuming their supplements. In addition to that, owing to their structure, gummy vitamins are digested and absorbed quicker than traditional alternatives. These all factors are expected to favor the prosperity of the global gummy vitamins market in the near future.

Which market segments are poised for stronger growth?

Product-wise, the TMR report segments the global gummy vitamins market into single vitamin, which is further sub-segmented into Omega & DHA, Vitamin C, Biotin, Vitamin D, CoQ10, Melatonin, High-fiber Formulas, and others, and multivitamins. Out of these, currently, the multivitamins segment serves the maximum demand, which is a reflection of development of new formulations in taste and shape. With the availability of advanced pathology practices, consumers are now well aware of their deficiencies, which can be multiple most times, and prefer taking compounds that makes up for digesting individual pills. That being said, the single vitamin segment is also gaining favor among population who only have one vitamin deficiency.


Which geographical region is showing most potential?

As per the projections of the TMR report, the demand in the North America gummy vitamins market will expand at a CAGR of 5.0% during the forecast period of 2017 to 2025, with the revenue expected to reach US$1.64 bn by 2025. At the second position in terms of demand for gummy vitamins is the region of Europe, which is anticipated to serve a demand worth of US$741 mn by 2025.

What is the nature of competitive landscape?

Bayer AG currently leads the global gummy vitamins market, dominating via its diverse product portfolio that targets consumers of all ages, higher allocation on product development, and strong supply chain model. Some of the other prominent vendors of this market are: Boli Naturals LLC, ABH Labs, LLC, F. Hunziker + Co AG, Vitakem Nutraceutical Inc., Gimbal Brothers, Inc., Ferrara Candy Company, Ernest Jackson, Melrob Group, Santa Cruz Nutritionals, Makers Nutrition, LLC, Nutra Solutions USA, Contract NUTRA, Softigel, and Sirio Pharma.

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