Rising Prevalence of Chronic Ailments to Fuel Demand for Health Rehabilitation Post Illness among Women

The rising prevalence of chronic diseases among women across the globe has become a key reason behind their health impairment and non-productive lives. Rehabilitation programs such as healthy habits, exercise training, monitoring body vitals, and other activities can help women in retaining their health and leading normal lives. Rising awareness regarding the variety of products and treatment methods available for health rehabilitation has led to the vast increase in demand for healthcare rehabilitation products across the globe. In response to the increasing incidence of chronic ailments such as breast cancer, lymphedema, pelvic pain, and urinary incontinence, the demand of women’s health rehabilitation products will also continue to surge.

The accelerating research and development activities within the healthcare sector have made rehabilitation an indispensable medium of curbing the risk of chronic ailments among women. Health rehabilitation services are also designed to expedite faster recovery among women post prolonged illnesses.

In a recent market research report, Transparency Market Research estimates that the global women’s health rehabilitation products market will expand at a CAGR of 5.0% between 2016 and 2024. The market valued at US$2.6 bn in 2015 and is expected to reach US$4.2 bn by the end of 2024.

In this post, TMR analysts present an assessment of the present and prospective future growth dynamics of the global women’s health rehabilitation products market.

Q. What is the nature of the competitive landscape of the market?

A. The vendor landscape for this market is highly fragmented and no company holds clear dominance. The market is highly competitive as several local players across regional markets make it difficult for international players to establish their dominance. The market is expected to remain competitive over the next few years as well and is likely to feature intense price-based competition. to cash-in on the rising set of opportunities, especially across developing economies, leading players have been developing cost-effective products.

Leading players operating in the global market, have been focusing on introducing novel rehabilitation products for women, to make health rehabilitation more cost-effective across the developing economies. With this they are also trying to penetrate into the emerging markets. Besides product development and innovation, leading enterprises operating in the market have exhibited their keenness on partnering with domestic players. Spurred by these factors, emerging economies in Asia Pacific will exhibit lucrative opportunities for the women health rehabilitation products manufacturers, thereby boosting the global market.

Q. How are opportunities distributed on the basis of geography?

A. Opportunities for the market have remained considerably high in developed regions such as Europe and North America. These regions led the global women’s health rehabilitation products market in 2015. The market in North America is likely to expand at a CAGR of 4.9% between 2016 and 2024. The dominance of these regions is attributed to the increasing number of road accidents in the recent past and the growing geriatric population. However, in the forthcoming years, the growth rate exhibited by the Asia Pacific market will be higher than the developed regions.

Despite developing economies exhibiting low acceptance for health rehabilitation, the increasing awareness regarding benefits offered by the same will augur well for the market in the near future. On the downside, the market’s growth across emerging economies could be hampered by the high product pricing. Nevertheless, with the healthcare industry delving into advanced product innovation, the future of the women’s health rehabilitation products market across emerging nations looks quite promising. 


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