Energy Bar Market aim at including Health-Promoting Exotic Ingredients to Attract Consumers

The giant strides that convenience food segment has been experiencing over the past few decades has increasingly made way for healthier options gathering steam among consumers. Energy bars started off as nutritional bars and gained popularity among athletes and health-conscious to supplant their daily energy needs while on the go. These bars can be broken into delectable bite-sized pieces that can be consumed to enhance drooping energy level of individual or to supplement their nutritional requirements. The list of ingredients used are usually fairly short and simple—nuts, fruits, and a variety of seeds—and more importantly they have meagre fat or sugar content but are invariably high on protein. 

High Protein and Low on Calorie key to Rising Energy Bar Demand 

Energy bars are witnessing attractive demand among people undertaking various endurance events or those who need short energy boost while walking or doing similar exercises.  The demand is also propelled by energy bars containing health-promoting ingredients in the fortification form and preferably kept gluten-free and bereft of any additives. According to a report by Transparency Market Research, the market prospect is wide and is expected to rise at rapid pace over the assessment period of 2017–2025. 

Innovative Combination of Taste and Flavors piques Consumer Taste and Preferences  

The market is witnessing exciting paradigms owing to changing taste and preference of consumers. The growing popularity of energy bars endowed with variety of flavor combinations is a favorable trend in the market. In this context, ethnic flavors are gathering steam in several developed countries. 

The advent of exotic flavors such as caramel has boosted the attractiveness of product lines manufacturers are launching in these markets. Global manufacturers are bringing innovations in their offerings to attract consumers in matures markets, such as in the developed nations of North America. A prominent maker of crackers and flatbreads that are considered gluten- and dairy-free, Absolutely Gluten Free, has in May 2018 launched an energy bar made of sesame seed that can be used as a grab-and-go snacks. Seed-based spreads in the convince foods has large traction among consumers in the U.S., a trend that the company seeks to capitalize on. 

Bold Strides made by Retail Industry in Developed and Developing Nations underpin Expansion

The rapid advances in retail retails in developing and developed regions is imparting a robust momentum to the growth of the energy bar market. The attractive strides that the retail industry is experiencing has enhanced the availability of energy bars. The growing availability of energy bars in shopping bars and entertainment facilities is also helping the market expand rapidly. 

Asia Pacific witnessing Emerging Demand 

Of the various regional markets for energy bars, North America is expected to be one of the most attractive markets, as the region is a substantial producer of energy bars and has a vast global consumer base. Rising spend on bringing innovations in food manufacturing and producing technologies is constantly fueling this regional market. Meanwhile, there lies vast untapped opportunities in developing regions, notably Asia Pacific, with countries such as Australia and China likely to be substantial revenue generators. The proliferation of retail outlets in several of its emerging economies has also helped the regional market make attractive strides in recent years. 

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The rising spending on research and development activities in the region by a growing number of global manufacturers is also catalyzing the growth of the energy bars market. The constantly expanding consumer base in various economies of Asia Pacific also augurs well for its expansion. 


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