Sterol Market changing the Pattern for Heart related Diseases

Sterols are a type of organic molecules and a subgroup of steroids. They naturally occur in animals, plants, and fungi. They can also be produced by certain variety of bacteria. Geologists have been tracking them since a long time to learn how they function and survive. 
A recent research by an assistant professor of earth system science from Standford’s School of Science revealed how sterols change pattern. With her team, the professor demonstrated that a methane-consuming bacteria can produce and change sterols in distinguishable manner. This discovery may help scientists differentiate sterols that are created by original bacteria. Experiments such as these, though time consuming, can prove useful for the overall sterol market. 
There are multiple factors contributing to the sterol market which have been analyzed below.
With the increasing health related concerns, the market for sterol is experiencing an upswing. Increasing customer awareness about quality food that will provide good amount of nutrition and rising instances of heart diseases are also serving to promote the market. This is because sterols, particularly those derived from plants, can lower cholesterol levels in the body. 

Advancement in technology leading to more applications of sterols is another factor contributing to the market’s progress. Besides, rising spends on healthcare too is benefitting the market. 

On the flipside, excessive use of sterols can hamper the health and leave certain side effects. This concern is crimping sales to a degree.

As sterols are organic molecules, they can be used in a range of industries that include food and beverages, pharmaceuticals, cosmetics, and feed. Its mass presence makes it crucial for doctors and scientists to take appropriate measures in forming effective drugs from them using latest technologies.  

From a geographical perspective, North America has emerged as a leading market owing to the tremendous uptake for healthy food and beverages which are good for one’s heart. And sterols derived from plants are an important component for food and beverages. Europe is also making efforts by framing policies and increasing government support for products that will lower down the cholesterol level. A substantial aged population has also pushed up product sales in the region. 

A noticeable trend in the market is savvy players shifting their gaze towards the relatively less tapped markets in developing economies. Asia Pacific, specifically India and China, and a few nations in Latin America are on their radar for sales growth. This is because of the sizeable population of these nations and their increasing spends on healthcare and medicines, food and beverages, and cosmetics.

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Sterols derived from plants, called, phytosterols, are mostly found in grains, legumes, fruits, vegetables, seeds, and nuts. Plants sterols plays a crucial role by reducing the blood cholesterol and is used as ester in food industry. Plant sterols are also recommended for cancer patients as it contains substance to thwart development of cancer in stomach, lungs and breasts. Cosmetics and personal care industry also use plant sterols as it contains antioxidants and protect skin from aging.   

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